OUR
ROLE
The Better Tomorrow Ventures team reinvents and rethinks the way we do business. We predict ever-evolving needs and expectations of our customers, providing innovative ideas for New Category products. From structuring, negotiating and executing deals to investing in promising start-ups, we define successes and bring innovation to life – sharing in BAT’s strategy and vision.
OUR Get a deep understanding of our business. Know where the possibilities are in our portfolio and build the relationships with the start-ups that can help us to fulfill them. Sourcing, tracking, assessing and evaluating the best deals for our business, you’ll help deliver the insight and recommendations that ultimately shape the future of BAT.
STORY