The people pioneering digital at BAT

Doga has been managing IT related projects at BAT for over 10 years. At his own admission, he used to be a traditional project manager inside out; focused mainly on Prince 2 methodologies. But, like any true leader, he knows the future when he sees it. Much of our evolution over the past several years has been enabled by our adoption of cloud tools – enhancing our ability to collaborate quickly and on a global scale. Now, inspired to instil further Lean-Agile ways of working, Doga is expanding his skillset on more innovative projects: “I am one of the team leads in PeTra (the Performance Transformation programme). We are building a state-of-the-art tool that aims to improve the efficiency, effectiveness and speed to market of the Trade Marketing side of our business. We are already live in nine of our end-markets, using the latest technologies– all working seamlessly with BAT’s Global template and opening unlimited opportunities to win in all markets.”

The drive behind digital transformation

However, as crucial as it is to have powerful technology shaping our transformation, Doga knows its the people using it who are the real driving factor: “I truly believe, for a traditional organisation to become an agile organisation, that methodologies, tools and processes need to change – but most importantly people’s mindset should be improved. Transformation starts by touching each one of them and it’s not an easy journey. However, I do recognize we’ve begun this journey, and from the management board to the bottom, I can see and feel the energy to make it happen.”

How will you excel in IDT?

As someone who has actively integrated digital technology into his day-to-day role, Doga’s experience tells him you should have two main goals to succeed at BAT today: “One is around changing our ways of working by implementing new techniques such as Design Thinking and Lean-Agile methodologies. The other one is around educating ourselves in new digital technologies. Not everyone is technology-savvy, but in today’s world, understanding these new tools is much easier. So, education is key. We recently launched our Digital DNA programme, which provides a great learning and collaborating platform around digital tools and techniques – so all our employees around the world can tap into a wide range of valuable content. Once we all start learning and have digital in our DNA, I can’t even imagine the scale of potential that will be unlocked at BAT!”

 

 

 

 

 

 

 

The people pioneering digital at BAT

Doga has been managing IT related projects at BAT for over 10 years. At his own admission, he used to be a traditional project manager inside out; focused mainly on Prince 2 methodologies. But, like any true leader, he knows the future when he sees it. Much of our evolution over the past several years has been enabled by our adoption of cloud tools – enhancing our ability to collaborate quickly and on a global scale. Now, inspired to instil further Lean-Agile ways of working, Doga is expanding his skillset on more innovative projects: “I am one of the team leads in PeTra (the Performance Transformation programme). We are building a state-of-the-art tool that aims to improve the efficiency, effectiveness and speed to market of the Trade Marketing side of our business. We are already live in nine of our end-markets, using the latest technologies– all working seamlessly with BAT’s Global template and opening unlimited opportunities to win in all markets.”

The drive behind digital transformation

However, as crucial as it is to have powerful technology shaping our transformation, Doga knows its the people using it who are the real driving factor: “I truly believe, for a traditional organisation to become an agile organisation, that methodologies, tools and processes need to change – but most importantly people’s mindset should be improved. Transformation starts by touching each one of them and it’s not an easy journey. However, I do recognize we’ve begun this journey, and from the management board to the bottom, I can see and feel the energy to make it happen.”

How will you excel in IDT?

As someone who has actively integrated digital technology into his day-to-day role, Doga’s experience tells him you should have two main goals to succeed at BAT today: “One is around changing our ways of working by implementing new techniques such as Design Thinking and Lean-Agile methodologies. The other one is around educating ourselves in new digital technologies. Not everyone is technology-savvy, but in today’s world, understanding these new tools is much easier. So, education is key. We recently launched our Digital DNA programme, which provides a great learning and collaborating platform around digital tools and techniques – so all our employees around the world can tap into a wide range of valuable content. Once we all start learning and have digital in our DNA, I can’t even imagine the scale of potential that will be unlocked at BAT!”