OUR
ROLE
We are on a mission to deliver unforgettable digital consumer experiences that drive conversion, maximise loyalty and promote the growth of our New Category brands around the world. Our team helps key markets achieve their e-commerce sales targets and takes BAT’s broader business and corporate objectives into consideration when making every single decision.


OUR The E-commerce team creates campaign strategies by developing goals, defining desired outcomes and identifying the right target audience for campaigns. Whether you are staying ahead of the curve on industry trends and marketing developments or sharing insights with the wider team, you’ll play a vital role in contributing to our cutting-edge knowledge.
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