Encouraging the people who drive change

BAT is putting people at the heart of its digital transformation. Not just innovative thinkers, but intensely passionate fans of technology. People like Erich who see the way to infuse digital in our DNA isn’t all about implementing new technologies, but new attitudes as well: “We’re an organization that’s continually evolving and changing. And there’s a culture that’s always supportive of you coming in and personally driving that change. The opportunity in this space specifically; to move a business from being very traditional in a historic industry, to becoming more digital, is so exciting. Your outside experience and perspective is something we welcome, so we can learn how to be different.”

A digital learning and sharing culture

So what’s the best way to come in and begin making an instant impact in Information and Digital Technology at BAT? Erich puts it down to two key pieces of advice: “I think it’s about having a learning mindset and you’ll fit into our culture. Learn the industry and understand some of the environmental context. The disruption happening in our industry, which is effectively consumers shifting to new categories, means complex regulations and fresh challenges. For all of us it’s almost a whole new business, so we can learn together. The other piece of advice is to build relationships – we’re very much a relationship-driven organization. It’s a big advantage creating partnerships inside and outside the company, because that's quite key to being successful at BAT.”

Experimenting with innovative business partners

Careers at BAT give professionals like you the opportunity to not only experiment with the cutting-edge technologies we develop ourselves (for example, vaping products) – you’ll also collaborate with some of the most advanced innovators around. As Erich points out: “I think what I see is BAT not only using the mainstream digital platforms, but also getting into cutting-edge technology more often to experiment and innovate. We need to try things that are different because we're in a whole new area with these new next-generation products, which is quite interesting.”

 

 

 

 

 

 

 

Encouraging the people who drive change

BAT is putting people at the heart of its digital transformation. Not just innovative thinkers, but intensely passionate fans of technology. People like Erich who see the way to infuse digital in our DNA isn’t all about implementing new technologies, but new attitudes as well: “We’re an organization that’s continually evolving and changing. And there’s a culture that’s always supportive of you coming in and personally driving that change. The opportunity in this space specifically; to move a business from being very traditional in a historic industry, to becoming more digital, is so exciting. Your outside experience and perspective is something we welcome, so we can learn how to be different.”

A digital learning and sharing culture

So what’s the best way to come in and begin making an instant impact in Information and Digital Technology at BAT? Erich puts it down to two key pieces of advice: “I think it’s about having a learning mindset and you’ll fit into our culture. Learn the industry and understand some of the environmental context. The disruption happening in our industry, which is effectively consumers shifting to new categories, means complex regulations and fresh challenges. For all of us it’s almost a whole new business, so we can learn together. The other piece of advice is to build relationships – we’re very much a relationship-driven organization. It’s a big advantage creating partnerships inside and outside the company, because that's quite key to being successful at BAT.”

Experimenting with innovative business partners

Careers at BAT give professionals like you the opportunity to not only experiment with the cutting-edge technologies we develop ourselves (for example, vaping products) – you’ll also collaborate with some of the most advanced innovators around. As Erich points out: “I think what I see is BAT not only using the mainstream digital platforms, but also getting into cutting-edge technology more often to experiment and innovate. We need to try things that are different because we're in a whole new area with these new next-generation products, which is quite interesting.”