Inspiring others with our innovative vision

As the Senior Global Brand Manager for Vype, Lily manages our vapour brand’s rapid geographical expansion in markets across the globe: “The most exciting thing about BAT is that no two days have ever been the same here. Every market is significantly different, so there's absolutely no repetition in what we do. We definitely need to be on top of our game to be able to keep up with that constant change in direction. We need to know the product and the brand.”

For many of our colleagues, they put their heart and soul into their projects, taking responsibility for their success. For Lily, she’s seen Vype grow into a world-leading brand, and she’s been a part of it since the beginning, growing with the brand: “I feel as though I have a lot of ownership over Vype. It’s exciting for me to see where I started in 2013, where our brand was back then. The brand and I, we've evolved with the consumer needs over the years. I very much enjoy the creativity involved in my role. I need to be ahead of the game, always learning more from innovation, tech and future trends. I also have a wonderful team that I've seen grow since they joined BAT. The mentorship that I'm providing them is very exciting to me, because I really see the difference.”

The respect that Lily has for her colleagues comes from the hard work they put in and the collaborative nature of their work. “We passionately work together in delivering innovation in the fastest way possible. There's a lot of outside-of-the-box thinking, where it requires an ambition to drive mental agility, creativity, resilience, and passion. Defeating daily challenges together has secured our bond across the team. We don't work, we play. And every time we launch something new; every campaign we have, every new innovation in the pipeline, that is when I have a huge smile on my face. That's when I see, no matter how small or big it is, we've made a difference.”

 

 

 

 

 

 

 

Inspiring others with our innovative vision

As the Senior Global Brand Manager for Vype, Lily manages our vapour brand’s rapid geographical expansion in markets across the globe: “The most exciting thing about BAT is that no two days have ever been the same here. Every market is significantly different, so there's absolutely no repetition in what we do. We definitely need to be on top of our game to be able to keep up with that constant change in direction. We need to know the product and the brand.”

For many of our colleagues, they put their heart and soul into their projects, taking responsibility for their success. For Lily, she’s seen Vype grow into a world-leading brand, and she’s been a part of it since the beginning, growing with the brand: “I feel as though I have a lot of ownership over Vype. It’s exciting for me to see where I started in 2013, where our brand was back then. The brand and I, we've evolved with the consumer needs over the years. I very much enjoy the creativity involved in my role. I need to be ahead of the game, always learning more from innovation, tech and future trends. I also have a wonderful team that I've seen grow since they joined BAT. The mentorship that I'm providing them is very exciting to me, because I really see the difference.”

The respect that Lily has for her colleagues comes from the hard work they put in and the collaborative nature of their work. “We passionately work together in delivering innovation in the fastest way possible. There's a lot of outside-of-the-box thinking, where it requires an ambition to drive mental agility, creativity, resilience, and passion. Defeating daily challenges together has secured our bond across the team. We don't work, we play. And every time we launch something new; every campaign we have, every new innovation in the pipeline, that is when I have a huge smile on my face. That's when I see, no matter how small or big it is, we've made a difference.”