Building your knowledge of a global business

Martina is an External Affairs Manager in Legal and External Affairs in our Richmond office in the UK. She is responsible for the engagement with stakeholders and vaping associations for our Next Generation Products across the UK and Ireland. However, her journey into the regulatory affairs of different markets has taken her from Brussels to Rome to Dublin to London: “I've been living in four different cities in the last seven years for BAT. I definitely like London but I'd love to go outside of Europe for another experience. Going somewhere that I don't know, like South America, Canada or Australia would expose me to a completely different regulatory environment. I think that's very important from my professional point of view to grow.”


The point of Martina’s role is to tell the story to the stakeholders and ensure they understand what research is behind our products – specifically Vype – and to make them see the need for a change in the regulatory environment: “Transforming Tobacco is at the core of our narrative to our stakeholders. We're showing them the transition our business is going through, from being all about cigarettes to now also offering a range of different products to our consumers – vapour and tobacco heating products, as well as oral tobacco and nicotine products. We've completely revolutionised ourselves in the last 12 months and that's the greatest example of how Transforming Tobacco is actually influencing BAT.”


Wherever she is in the world she’s sharing our story, Martina feels supported and on-track in her career: “One thing that surprises me every time I move into a different office, is that BAT is always the same. Whenever I move around, I find the same values. When I go to an office in a different city for the first time, I never feel I'm a stranger. I've lived in four different countries, and I've worked in three different local offices and one regional office. Every time, no matter the role, I felt at home. It's difficult when you move every 18 months. But it's a very consistent company with people who embrace its values.”

 

 

 

 

 

 

Building your knowledge of a global business

Martina is an External Affairs Manager in Legal and External Affairs in our Richmond office in the UK. She is responsible for the engagement with stakeholders and vaping associations for our Next Generation Products across the UK and Ireland. However, her journey into the regulatory affairs of different markets has taken her from Brussels to Rome to Dublin to London: “I've been living in four different cities in the last seven years for BAT. I definitely like London but I'd love to go outside of Europe for another experience. Going somewhere that I don't know, like South America, Canada or Australia would expose me to a completely different regulatory environment. I think that's very important from my professional point of view to grow.”


The point of Martina’s role is to tell the story to the stakeholders and ensure they understand what research is behind our products – specifically Vype – and to make them see the need for a change in the regulatory environment: “Transforming Tobacco is at the core of our narrative to our stakeholders. We're showing them the transition our business is going through, from being all about cigarettes to now also offering a range of different products to our consumers – vapour and tobacco heating products, as well as oral tobacco and nicotine products. We've completely revolutionised ourselves in the last 12 months and that's the greatest example of how Transforming Tobacco is actually influencing BAT.”


Wherever she is in the world she’s sharing our story, Martina feels supported and on-track in her career: “One thing that surprises me every time I move into a different office, is that BAT is always the same. Whenever I move around, I find the same values. When I go to an office in a different city for the first time, I never feel I'm a stranger. I've lived in four different countries, and I've worked in three different local offices and one regional office. Every time, no matter the role, I felt at home. It's difficult when you move every 18 months. But it's a very consistent company with people who embrace its values.”