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The Strategic Planning and Insights & Foresight team delivers transformational growth to establish BAT as one of the fastest growing companies in the FMCG category. We combine our proactive, innovative and strong commercial acumen to carry out in-depth market analysis and develop competitive business strategies. Through data, we uncover patterns and trends that are relevant to the business, developing BAT’s broader business and corporate objectives and helping to build our New Categories portfolio.
OUR Do you see yourself working with big datasets to help drive our global business? From market research to predictive models, you could help create actionable insights that feed into competitive strategies – driving sustainable growth in our markets all over the world.
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