Hitting new milestones for us and our partners

Zain is a hugely important member of our Information and Digital Technology team. He’s an IDT Lead on one of BAT’s crucial global projects – PeTra (the Performance Transformation Program). Whilst the programme is challenging, he tells us PeTra is an amazing step in anyone’s career journey, as it gives you the chance to roll out different digital solutions across over 70 countries worldwide: “PeTra will effectively change the way 20,000 trade reps work around the world. Soon, they will deal with business partners via a mobile application called Ivy, which is what I'm in charge of delivering. There are huge business benefits to this app. For instance, at the moment, if you unlock an innovation idea in Germany and you see growth in that space, it isn’t easy to translate it to another country because the systems are different. But when PeTra's done, we will all start talking in the same language. So the benefits of cross-border collaboration will reach a whole new level.”

Challenging IT providers to go further

While some of our new technologies were already being used by a few companies, Zain is sure the scale at which we’re optimising them is unheard of. And that allows you to be creative and show our IT providers how far we can take their products – including automating them: “When we first started with Ivy, it didn’t use automation tools. And every time Ivy wanted to take a digital solution live, they had to follow 1,000 to 1,200 manual steps. So we brought in continuous integration and deployment tools like Azure DevOps, GitLab and Jenkins – giving us the ability to automate these manual scripts. We run them in the background and increase the speed-to-market of our solutions by sixfold. That enables us to be incredibly agile. Up to this point, Ivy had never seen such a scale or complexity of requirements. So it was brand-new to them, as well as BAT. 

Global scale

No stranger to working for Fortune 100 companies, Zain joined BAT with experience in rolling out multinational products across retail, oil and gas, and telecommunications. If you’re the same and are looking to set your sights even higher, he recommends joining BAT. Because your legacy can be so much bigger here: “BAT operates in more than 180 countries. The international aspect is totally ingrained in everything you do on a daily basis. Right now, I’m working with over 40 nationalities from India, Poland and Ukraine, to Australia, Brazil and Chile. Everything we’ve done over the past few years has had huge scale, and that’s making us a name in the industry. These ambitious, global programmes are juggernauts, but when BAT commits to a programme, it gets done. One way or another, we will hold to the timeline and budget. It will happen. And that’s what’s so great about IDT at BAT.”

 

 

 

 

 

 

 

Hitting new milestones for us and our partners

Zain is a hugely important member of our Information and Digital Technology team. He’s an IDT Lead on one of BAT’s crucial global projects – PeTra (the Performance Transformation Program). Whilst the programme is challenging, he tells us PeTra is an amazing step in anyone’s career journey, as it gives you the chance to roll out different digital solutions across over 70 countries worldwide: “PeTra will effectively change the way 20,000 trade reps work around the world. Soon, they will deal with business partners via a mobile application called Ivy, which is what I'm in charge of delivering. There are huge business benefits to this app. For instance, at the moment, if you unlock an innovation idea in Germany and you see growth in that space, it isn’t easy to translate it to another country because the systems are different. But when PeTra's done, we will all start talking in the same language. So the benefits of cross-border collaboration will reach a whole new level.”

Challenging IT providers to go further

While some of our new technologies were already being used by a few companies, Zain is sure the scale at which we’re optimising them is unheard of. And that allows you to be creative and show our IT providers how far we can take their products – including automating them: “When we first started with Ivy, it didn’t use automation tools. And every time Ivy wanted to take a digital solution live, they had to follow 1,000 to 1,200 manual steps. So we brought in continuous integration and deployment tools like Azure DevOps, GitLab and Jenkins – giving us the ability to automate these manual scripts. We run them in the background and increase the speed-to-market of our solutions by sixfold. That enables us to be incredibly agile. Up to this point, Ivy had never seen such a scale or complexity of requirements. So it was brand-new to them, as well as BAT. 

Global scale

No stranger to working for Fortune 100 companies, Zain joined BAT with experience in rolling out multinational products across retail, oil and gas, and telecommunications. If you’re the same and are looking to set your sights even higher, he recommends joining BAT. Because your legacy can be so much bigger here: “BAT operates in more than 180 countries. The international aspect is totally ingrained in everything you do on a daily basis. Right now, I’m working with over 40 nationalities from India, Poland and Ukraine, to Australia, Brazil and Chile. Everything we’ve done over the past few years has had huge scale, and that’s making us a name in the industry. These ambitious, global programmes are juggernauts, but when BAT commits to a programme, it gets done. One way or another, we will hold to the timeline and budget. It will happen. And that’s what’s so great about IDT at BAT.”