Job Title:  Brand Management Intern - Next Generations Products

Job Number:  16218

Country: Netherlands
Function: Next Generation Products
Level: Apprenticeship
Appointment Type: Fixed Term

Kick-start your career as our next Intern in Branding!


Begin an amazing career with a bright future. At British American Tobacco, we give you a great start to your career. How? By placing you in an environment that cultivates learning, collaboration, and well-being in an industry that’s transforming at a rapid pace. BAT is the world’s largest publicly traded tobacco company and we have a clear ambition to lead the transformation of our industry by offering adult consumers a range of potentially reduced-risk products.  For decades, we have successfully met the preferences of adult smokers with world-famous cigarette brands and market-leading innovations. Now we are entering the most dynamic period of change our industry has ever encountered, by offering an exciting new portfolio of next generation products (NGPs).


Be part of this exciting journey to be the best at satisfying consumer moments in “tobacco and beyond” – with consumers at the centre of our strategy.

In this 6 month internship you be part of the NGP team. The role is situated in our Amstelveen office, which is part of the Northern European Cluster (NEA) with HQ in Copenhagen. You will help deliver our strategy of shifting the business from a traditional tobacco company to a provider of next generation nicotine products. Your knowledge and passion are what matters, because that’s what will shape our future.


At BAT we take great pride in growing talents from within and we see your career as a long-term commitment. An Internship position can lead to a permanent position in one of our Marketing departments depending on your desire and future aspirations. In the last three years, 30 of our Interns have been promoted within their first year within the NEA Cluster. 


The Internship:

The internship is based in our ambitious and dynamic NGP Brand team, driving the development and implementation of brand activities in Netherlands. You will be working closely with Trade marketing, Finance, Legal and Shopper marketing in both our Amstelveen and Copenhagen office.


Freedom through responsibility is one of our core company values and you will be given your own projects, allowing you to develop your career with support of on-going feedback and coaching.


Your main responsibilities will include:

  • Execution of brand plans and campaigns to create a strong impact in the market
  • Analysis of market opportunities

·         Collaborating with stakeholders internally and externally with Marketing agencies

·         Be exposed to consumer research and insights about our consumers, the NGP category and overall market trends

·         Support the NGP team in strategic projects

·         Present to senior management


Skills & Experience:

·         Final year or recently graduated from University with a Bachelor or Masters’ degree in Marketing or Business

·         Word, Excel, Power Point

·         Willingness and ability to learn fast

·         Team player

·         Pro-active ‘can do‘ attitude

·         Effective communication and time management skills

·         Analytical and conceptual thinking

·         Ability to work independently

·         Flexibile & resilient

·         Fluency in English (Dutch is a plus)


The starting date is as soon as possible, and we’ll conduct on going interviews.  The job post will be removed as soon as we have the right candidate, so don’t wait too long before you submit your application!


British American Tobacco is one of the world’s leading multinational companies, with brands sold in over 200 markets, made in 44 factories in 42 countries.

We are proud that we are consistently among the top 5 companies on the London Stock Exchange.

Our portfolio includes our world-famous Global Drive Brands – Dunhill, Kent, Lucky Strike, Pall Mall and Rothmans – along with many other leading international brands, such as Vogue, Peter Stuyvesant and State Express 555.

Alongside our traditional tobacco business, we are also developing products that offer consumers potentially less risky alternatives to regular cigarettes. Our Next Generation Products are already leading the way in the Industry of vapour and tobacco heating devices. We continue to develop a solid portfolio of consumer solutions which already include well known global brands like Vype, glo and Voke.

Contractual Legal Entity: BAT Nederland B.V. (NL17)

Job Segment: Branding, Intern, Manager, Brand Manager, Marketing Manager, Marketing, Management, Entry Level

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