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Job Title:  Combustible Brand Executive - Global Travel Retail

Job Number:  29446

Country: Hong Kong
Function: Marketing & Sales
Level: Experienced Professional
Appointment Type: Permanent

Purpose Statement:

  • Assist in the development, communication and implementation of Brand strategies and consumer engagement activities which are aligned to Marketing.
  • Special focus will be on the regulatory environment making sure that all brand briefs are submitted OTIF for smooth implementation.


Key Accountabilities:

  • Develop all brand deliverables regarding new Regulation for hand-over to Deployment Group and work in close collaboration with the team to ensure brand strategy / plans are executed accordingly
  • Manage external agencies to ensure day-today activities related to Brand NPI's are performed with required quality and agreed to cost & timescales as defined in operational Brand plan
  • Execute local specific marketing mix elements (packaging) for the entire brand portfolio. To ensure Brand objectives  are achieved


Knowledge, skills and experience:

  • Experience in brand management in a reputable and progressive tobacco or  FMCG company
  • Knowledge of product development process, New Product Introduction, Creative Agency management and campaign planning
  • Effective project management and influencing skills
  • Developing and maintaining relationships with external Suppliers
  • Previous project management experience
  • Marketing qualification is desirable


Disclaimer: We might not have an open role at this moment. However, as our work environment is very dynamic, we encourage you to apply ahead for this position and our Recruitment Team will contact you soonest a suitable position for your profile made available.


British American Tobacco is one of the world’s leading multinational companies, with brands sold in over 200 markets, made in 44 factories in 42 countries.

We are proud that we are consistently among the top 5 companies on the London Stock Exchange.

Our portfolio includes our world-famous Global Drive Brands – Dunhill, Kent, Lucky Strike, Pall Mall and Rothmans – along with many other leading international brands, such as Vogue, Peter Stuyvesant and State Express 555.

Alongside our traditional tobacco business, we are also developing products that offer consumers potentially less risky alternatives to regular cigarettes. Our Next Generation Products are already leading the way in the Industry of vapour and tobacco heating devices. We continue to develop a solid portfolio of consumer solutions which already include well known global brands like Vype, glo and Voke.


Job Segment: Branding, Brand Manager, Law, Retail Sales, Marketing, Retail, Legal

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