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Job Title:  E-commerce Specialist

Job Number:  25637

Country: Romania
Function: Marketing & Sales
Level: Experienced Professional
Appointment Type: Permanent

Job purpose and key deliverables:


We are seeking a dynamic and passionate individual to join our eCommerce Team contributing to our quest for identifying opportunities and channel development strategies. The eCommerce Executive/Specialist will oversee the daily execution of eCommerce marketing strategies to drive new customer acquisition and retention. The role will be split into commercially driven activities as well as on-going analysis of eCommerce data with business relevant recommendations. 


Principal responsibilities:


  • Management of creative development of digital communications materials (e.g.: Newsletters, Website materials), overviewing the digital agency 
  • Input and support with overall channel strategy for the year (Pricing, Offers, Communication)
  • Performance media and SEO coordination via specialized agencies
  • Platform functionalities development - both in terms of base functionalities as well as projects/activation driven developments
  • Maintenance and optimization of the website, overviewing the development agency
  • Input into strategic decisions via analysis as well as exploration of opportunity spaces
  • Reports and dashboard creation for internal audience (including Sales and performance reporting)


Knowledge, Skills & Experience:


  • Bachelor’s degree
  • Understanding of eCommerce platform (Magento is preferred)
  • Familiarity with data analysis as well as management
  • Ability to synthesize analyses with clear recommendations in terms of added value to the business
  • Outstanding verbal and written communication skills, fluency in Romanian and English (both oral and written)
  • Computer proficiency (PowerPoint, Excel)
  • Flexible and collaborative, team first, proactive attitude
  • Understanding of the technology linked to the digital commerce platforms (SEO, performance media)
  • Creative thinking alongside ability to challenge and do things differently


British American Tobacco is one of the world’s leading multinational companies, with brands sold in over 200 markets, made in 44 factories in 42 countries.

We are proud that we are consistently among the top 5 companies on the London Stock Exchange.

Our portfolio includes our world-famous Global Drive Brands – Dunhill, Kent, Lucky Strike, Pall Mall and Rothmans – along with many other leading international brands, such as Vogue, Peter Stuyvesant and State Express 555.

Alongside our traditional tobacco business, we are also developing products that offer consumers potentially less risky alternatives to regular cigarettes. Our Next Generation Products are already leading the way in the Industry of vapour and tobacco heating devices. We continue to develop a solid portfolio of consumer solutions which already include well known global brands like Vype, glo and Voke.

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