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Job Title:  Senior Manager Commercial & Pricing

Job Number:  32346

Job Type: Permanent 


BAT is evolving at pace - truly like no other organization.

To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey!

GBS is going through a significant transformation. A key component of this transformation is the development at speed, of the capabilities for advanced analytics leveraging digital technologies as well as data science.

The role is responsible for developing and embedding Revenue Growth Management and Marketing Spend Efficiency capabilities in GBS by collaborating with global project team, IDT (particularly D&A) as well as end market teams.



               SENIORITY LEVEL: Senior Manager

               FUNCTION: Finance

               LOCATION: Warsaw. Poland



This role is part of GBS ENA.

The role is responsible for working as a business partner for Finance and Marketing senior leaders in end markets, by providing key commercial insights, thus assisting in ensuring that the end market growth activities contribute to the financial success and effective prioritization decisions are made across the value chain.


             Reports to: General Manager GBS ENA

             Reporting Level: Leadership Team



  • Serve the DRBU as an extension of the Commercial Finance / SPI Teams with a keen understanding of the business and how to enable balanced net revenue growth and marketing spend efficiency.
  • Support the development of a robust portfolio strategy and Customer / Consumer Pricing Strategies (price architecture) to reflect the organization’s changing requirements and a dynamic competitive landscape
  • Leverage analytical tools by providing insights and recommendations towards the achievement of RGM financial plans and supporting execution initiatives
  • Contributing to continually improving business performance by conducting analyses and developing insights to drive velocity and net revenue growth and marketing spend effectiveness
  • Collaborate and partner with cross-functional team (including marketing, finance, IDT particularly D&A team) regarding revenue growth management and marketing spend effectiveness
  • Evaluate the effectiveness/efficiency of Marketing programs & touchpoints through analytical tools to support better decision-making and resource allocation.
  • Assist in the monitoring and shaping of Trade Margins working closely with end market teams. Support major relevant initiatives such as TCI.
  • Manage multiple strategic GBS projects (e.g. RGM roll out, MSE roll out, Development of GBS Run Book for these methodologies, etc.) within tight deadlines, and communicate to project leadership and key stakeholders any challenges/issues in a clear and timely manner.
  • Interaction with the Global, Regional and Markets Functional Leadership Teams



  • 5+ years of experience in pricing, promotion, sales analytics, marketing research, finance and/or category management
  • Significant experience in a global FMCG or similar dynamic operating environment (consumer goods strongly preferred)
  • Must have excellent analytical skills and business acumen to build strong business cases to drive core business decisions and change/innovation
  • Data and insights driven. Basic understanding of key data science concepts
  • Commercially focused and consumer centric
  • Thorough understanding and knowledge of relevant finance tools and systems (i.e. SAP / HFM / BI /BPC)
  • Experience in analyzing reports, identify issues and challenges management
  • Experience in strategic analysis & planning and execution, performance metrics, project evaluation, commercial acumen
  • Ability to simplifying complex situations, communicate and present complex information



At BAT, we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at BAT.

  • Global Top Employer with 53,000 BAT people across more than 180 markets
  • Brands sold in over 200 markets, made in 44 factories in 42 countries
  • Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations
  • Diversity leader in the Financial Times and International Women’s Day Best Practice winner
  • Seal Award winner – one of 50 most sustainable companies



Collaboration, diversity and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference!

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.



British American Tobacco is one of the world’s leading multinational companies, with brands sold in over 200 markets, made in 44 factories in 42 countries.

We are proud that we are consistently among the top 5 companies on the London Stock Exchange.

Our portfolio includes our world-famous Global Drive Brands – Dunhill, Kent, Lucky Strike, Pall Mall and Rothmans – along with many other leading international brands, such as Vogue, Peter Stuyvesant and State Express 555.

Alongside our traditional tobacco business, we are also developing products that offer consumers potentially less risky alternatives to regular cigarettes. Our Next Generation Products are already leading the way in the Industry of vapour and tobacco heating devices. We continue to develop a solid portfolio of consumer solutions which already include well known global brands like Vype, glo and Voke.

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