Job Title:  Digital Marketing Manager

Job Number:  22461

British American Tobacco is all about freedom of choice — whether it’s our people or our products. Combined with our entrepreneurial spirit, it’s what’s driven our phenomenal success. We started trading tobacco over a hundred years ago. Today, we’re a multibillion dollar company with more than 200 brands in our portfolio. With robust positions in each of our regional markets, our future looks equally bright too.
 
There’s no doubt our industry is controversial — we’re the first to admit that. But rest assured, we take a responsible approach to our trade. In each of our markets, we observe every local law regarding tobacco (in many cases going further through our own voluntary code). Not only that, we treat our farmers fairly, invest in the environment and help to sustain local communities.
 
We also excel at developing our own people into leaders of the future. As an organisation with a high-performance culture, we’ll expect a lot from you. But we’ll support you every step of the way to help you deliver. If you’re passionate and ambitious, rapid career progression is a reality here. And because we’re such a large company (we employ more than 55,000 people worldwide), there are plenty of exciting opportunities for you to develop a truly extraordinary career.

 

Role Summary

 

The Digital Marketing Manager will lead the development & implementation of digital marketing strategy and action plan about how to improve digital capability in order to expand and retain our customers by using SNS and applications for smartphone/tablet.

 

Key Responsibilities

 

  • Execute and manage B2B/B2C digital marketing activities that focus on driving business awareness to generate pipeline and increase volume of inquiries.
  • Website management including timely content updates based on the changing demand of the business and market environment.
  • Create marketing programs and campaigns that generate results in conversions for new business leads. This will include SEO, SEM, digital media, social media programs including SNS activities and content development to capture new customers and increase volume of inbound inquiries.
  • Communicate company’s brand standards and strategy to internal and external partners to drive quality and achieve results.
  • Work with sales operations to develop lead generating programs that initiate engagement and results for the business.
  • Reporting results to the team on digital marketing activity (Return on Investment - ROI) and continuously enhances creative direct channels to maximize ROI.
  • Analyze digital marketing activities effectively by using available analytics tools, and make strategies and plans to optimize marketing actions based on those results.

 

 

Key Stakeholders for the Digital Marketing Manager would be:

 

Internal

  • Local: Bangladesh Marketing Leadership Team, Brand Managers, Strategy, Planning & Insights Managers, Procurement manager, IT manager
  • Global: Marketing and IT group in Global and Region

 

External

  • Advertisement agencies
  • Our customers

 

Key Requirements

 

  • University education as a minimum
  • 5-8 years of working experience in Digital Marketing for B2C business, preferably working in FMCG companies or in Advertisement Agencies working for FMCG companies
  • Networking capability with internal and external people
  • Proven ability of customer oriented thinking and focus on understanding target markets to generate more inquiries and drive traffic through multiple channels
  • Must have clear understanding and capability in the areas of online web strategy, execution and analytics; SEO; SEM, marketing processes, including lead generation; social media marketing including SNS strategy; contents optimization using these and other digital tools such as MA
  • Good communication and interpersonal skills to execute the project and make sure the targeted message reaches the audience

 

If you have the talent and expertise to make your mark in a global organisation that thrives on diversity, innovation and a commitment to helping people make the most of their abilities, find out more about working for us at www.bat.com.


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