Job Title:  Merchandiser

Job Number:  22781

Country: Côte d'Ivoire
Flexible Location
Function: Marketing & Sales
Level: Non-management
Appointment Type: Permanent


British American Tobacco is looking to hire wonderful colleagues to join us as Merchandisers in Ivory Coast.


Purpose Statement:


To achieve volume and distribution targets in order to maximise brand availability and visibility, through the execution of essential Trade Marketing activities in line with the channel/price strategies and the required customer service levels.


Principal Accountabilities:


  • Achieve trade coverage, visit frequency and outlet visit plan in order to maximise route effectiveness and efficiency.
  • Ensure that the territory volume and distribution objectives of company brands are achieved by trade channel and outlet type in order that availability is maximised in line with brand strategies and the needs of the market.
  • Ensure optimal stock levels, product quality and freshness through stock management, orientation to the trade and reporting on supply chain and product issues.
  • Ensure that price is in line with the company strategy.
  • Gain customer participation in Trade and Consumer promotions, placement of merchandising materials, optimisation of product positioning and impactful “face on” display in line with the company’s space planograms in order to maximise brand awareness and visibility.
  • Provide support to the trade through regular and accurate communication, problem solving, specialised advice and fair trade.
  • Maintain accurate and relevant outlet information.
  • Co-ordinate Part-timers in order that trade marketing representation in retail chain outlets is superior to the competition in respect of both core and added value services (where applicable).
  • To constantly monitor the achievement of yearly/cycle objectives through accurate reporting and feedback.
  • To provide market information and reports to ensure that the relevant marketing people are always fully informed.                       


Essential Requirements:


  • Maximum 2 years of experience
  • Bachelor’s Degree in a commercial or marketing related field
  • Functional Knowledge & Interpersonal Skills
  • Intermediate level of English
  • Valid driving license
  • Selling Skills




British American Tobacco is one of the world’s leading multinational companies, with brands sold in over 200 markets, made in 44 factories in 42 countries.

We are proud that we are consistently among the top 5 companies on the London Stock Exchange.

Our portfolio includes our world-famous Global Drive Brands – Dunhill, Kent, Lucky Strike, Pall Mall and Rothmans – along with many other leading international brands, such as Vogue, Peter Stuyvesant and State Express 555.

Alongside our traditional tobacco business, we are also developing products that offer consumers potentially less risky alternatives to regular cigarettes. Our Next Generation Products are already leading the way in the Industry of vapour and tobacco heating devices. We continue to develop a solid portfolio of consumer solutions which already include well known global brands like Vype, glo and Voke.

Contractual Legal Entity: BAT Mali Sarl (ML10)

Job Segment: Merchandising, Retail Sales, Supply, HVAC, Supply Chain, Retail, Operations