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Job Title:  Digital & Consumer Insight Executive

Job Number:  24629

British American Tobacco is all about freedom of choice — whether it’s our people or our products. Combined with our entrepreneurial spirit, it’s what’s driven our phenomenal success. We started trading tobacco over a hundred years ago. Today, we’re a multibillion dollar company with more than 200 brands in our portfolio. With robust positions in each of our regional markets, our future looks equally bright too. There’s no doubt our industry is controversial — we’re the first to admit that. But rest assured, we take a responsible approach to our trade. In our market, we observe every law and regulation regarding tobacco (in many cases going further through our own voluntary code).


  1. Supporting consumer insight generation with necessary data analysis
  2. Managing quarterly consumer scorecard
  3. Research budget and PO tracking
  4. Liaise with key stakeholder regarding contract approval
    1. Assisting the line manager by working with agency and relevant internal stakeholder or teams in executing projects deliverables under supervision of line manager
    2. Assisting the line manager in working multiple stakeholder to ensure their concern is captured in the research, and ensure there is actionable insight from the research that can be implemented
    3. Assisting the line manager to collaborate and coordinate with market research agencies or third parties and work with internal stakeholder in ensuring timely delivery of each project or consumer insight program



  1. At least 1 – 2 years working experiences with bachelor’s degree at mathematic, statistic, economics or equivalent
  2. Familiar with consumer research, at least have an experience in research agency or related with understanding consumer behavior
  3. Good experience in data analytics, Microsoft Excel (power pivot is plus)
  4. Can use data visualization tool (i.e. Power BI, Tableu) is plus
  5. Fluent in English

If you’re passionate and ambitious, rapid career progression is a reality here. And because we’re such a large firm (we employ more than 55,000 people worldwide), there are plenty of exciting opportunities for you to develop a truly extraordinary career.

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