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Job Title:  Senior E-Commerce Manager

Job Number:  32371

BAT is evolving at pace - truly like no other organisation.

To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey!

BAT INDONESIA IS LOOKING FOR A SENIOR E-COMMERCE MANAGER TO BE BASED JAKARTA, INDONESIA

SENIORITY LEVEL: Management (MM)

FUNCTION: Marketing & Sales

LOCATION: Jakarta, Indonesia

 

ROLE POSITIONING AND OBJECTIVES

Working as part of the BAT Indonesia Digital Marketing team, your role in the Digital & eCommerce team is to devise Digital & eCommerce strategy and enablement approach to innovate and integrate into BAT Indonesia BAU (business-as-usual), driving digital effectiveness and business impact.

You will be responsible for driving the BAT Indonesia e-commerce agenda across platforms (marketplaces and webstore). This requires you to proactively connect, partner and build relationships across business and functions. You are the trusted partner for the teams and lead the integration of Digital & eCommerce.

You act as key ‘window to the Digital & eCommerce world’ to your peers and colleagues, ensuring up-to-date understanding of local digital environment, consumer behavior, pro-actively channelling opportunities for greater commercial successes through Digital & eCommerce transformation projects into the organization to drive best-in-class digital & eCommerce activation across owned, earned and paid media.

Reports to: Head of Digital

Reporting Level: Lead self & others (MM)

Geographic Scope: Local

 

WHAT YOU WILL BE ACCOUNTABLE FOR

  • Performance strategic analysis of the business environment including customer needs, competitive realities to identify unique market opportunities; Effectively guide BAT Indonesia down successful paths in response to changes in the competitive landscape or industry trends.
  • Proactively ideate and define innovative and highly effective digital marketing and eCommerce strategies designed to deliver measurable business results and drive growth through digital. Turn insights and ideas into actionable strategic plans and roadmaps.
  • Responsible for end-to-end delivery of local, regional and global initiatives required to support and drive the business
  • Lead deployment against global and regional plans, programs and campaigns. Managing local, regional and global stakeholders and agencies.
  • Reporting results to the team on digital marketing activity (Return on Investment - ROI) and continuously enhances creative direct channels to maximize ROI, and traffic to GMV.
  • Analyze digital marketing activities effectively by using available analytics tools and make strategies and plans to optimize marketing actions based on those results.
  • Within the Activation team, provide guidance and support to internal stakeholder on Digital operation matters relevant to e-commerce agenda. Provide consult to BAT Indonesia Activation teams on briefings and required deliverables on projects that involve IT.
  • Work closely with IT to provide Digital operation support to BAT Indonesia and be involved at an early stage on initiatives potentially requiring IT’s involvement.

 

CAN THIS BE YOUR FUTURE ROLE?

  • Do you have a solid understanding of Digital Marketing and E-Commerce?
  • Do you have hand-on experiences in always-on, campaign and performance media management?

 

ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE

  • Min 4-6 years of experience in similar role and has proven track record on Digital strategy and plan creation that has been enabled to drive impact in the organization.
  • Have hands-on experiences in always-on, campaign and performance media management.
  • Have a solid understanding of Digital Marketing and eCommerce. Is able to demonstrate understanding of Global, Regional and local multi-channel environment, methodologies, practices, knowledge of technical architecture and operations.
  • Have strong analytical mindset. Able to understand Digital data sets and generate insights to identify new business opportunities and drive business growth.
  • Ability to work at both strategic and activation/ operational level. Hands-on strategist/ self-starter.
  • University education as a minimum. Preferably majored in Marketing, Digital, and/ or eCommerce.
  • Min 4-6 years of experience in similar role and has proven track record on Digital strategy and plan creation that has been enabled to drive impact in the organization.

 

WE ARE BAT

At BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at BAT.

  • Global Top Employer with 53,000 BAT people across more than 180 markets
  • Brands sold in over 200 markets, made in 44 factories in 42 countries
  • Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations
  • Diversity leader in the Financial Times and International Women’s Day Best Practice winner
  • Seal Award winner – one of 50 most sustainable companies

 

BELONGING, ACHIEVING, TOGETHER

Collaboration, diversity and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference!

 

Disclaimer: We might not have an open role at this moment, but, because our work environment is very dynamic, we are encouraging you to apply for this position and, the moment we have a suitable position for your profile the Recruitment Team will contact you as soon as possible.


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