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Job Title:  Digital Marketing Manager

Job Number:  17405

Country: Ukraine
Location:
Kyiv
Function: Marketing & Sales
Level: Experienced Professional
Appointment Type: Permanent

Main responsibilities:

  • Development and implementation of digital marketing strategy for new consumers acquisition, engagement and existing consumers longtime success;
  • Develop, approve with stakeholders and implement digital activation promotions cycle grid in line with marketing strategy;
  • Track and report on digital performance KPIs;
  • Control allocated budget;
  • Media, PPC, SERM and affiliate marketing strategy development and implementation;
  • Leading of consumer experience management through web development of brands’ resource and partner projects;
  • Strategy development and implementation of content marketing online communications;
  • Coordinate and manage e-commerce and online retailers’ sales channels;
  • Lead negotiations and contractual agreements with relevant 3Ps (3P logistics, e-payment provider, digital marketing agency, etc.);
  • Develop and implement consumer management and CRM analytics. Guide build of loyalty, retention and other engaging mechanics for consumer long time success;
  • Establish and lead direct marketing and social media communications;
  • Lead careline platform development and management.

 

Requirements:

  • Online consumer journeys development and implementation;
  • E-commerce platform management;
  • E-commerce providers management: logistics, payment gateways, other;
  • Digital Marketing strategy development and implementation management;
  • Cases with proved results in SEO, social media marketing, PPC, online media ad, search platforms ads;
  • CRM, database management;
  • Careline/ customer support line management;
  • Marketing activation automation;
  • Digital analytics (KPIs tracking).

 

Knowledge and skills required:

  • Master Degree in Marketing/ Digital Marketing;
  • Advanced level of English language;
  • Advanced understanding of digital marketing;
  • Advanced analytical skills;
  • Well-developed understanding of generic marketing principles;
  • Creativity, out of the box thinking, Adaptability to change, People management skills, Drive for results, Good communication and negotiation skills, Team-work skills.

 

Will be a plus

Experience with platforms: Shopify, Magento, Salesforce CRM, marketing automation (email, sms).

 

British American Tobacco is one of the world’s leading multinational companies, with brands sold in over 200 markets, made in 44 factories in 42 countries.

We are proud that we are consistently among the top 5 companies on the London Stock Exchange.

Our portfolio includes our world-famous Global Drive Brands – Dunhill, Kent, Lucky Strike, Pall Mall and Rothmans – along with many other leading international brands, such as Vogue, Peter Stuyvesant and State Express 555.

Alongside our traditional tobacco business, we are also developing products that offer consumers potentially less risky alternatives to regular cigarettes. Our Next Generation Products are already leading the way in the Industry of vapour and tobacco heating devices. We continue to develop a solid portfolio of consumer solutions which already include well known global brands like Vype, glo and Voke.

Contractual Legal Entity: BAT Sales & Marketing UA (UA12)


Job Segment: Manager, Marketing Manager, Direct Marketing, Database, Marketing, Management, Technology

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