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Job Title:  Marketing Insights Executive

Job Number:  31183

Country: Ukraine
Function: Marketing & Sales
Level: Experienced Professional
Appointment Type: Permanent

Part of the Central Europe South Strategic Planning & Insights department, the work & contribution of the Area Insights team are central to area strategy design & consolidation, a sound understanding of our consumers across markets, a well-informed decision-making process and a future-oriented marketing strategy.


You'll essentially uncover actionable insights & deliver analytical projects with clear results and strategic impact, that support strategic marketing and business decisions.


You'll work on projects of a wide variety (both quantitative and qualitative), at different levels: individual, team, cross-departmental and cross-markets.

You will be involved from the problem definition & understanding, to agency briefing, study design, methodology assessment, to delivering final recommendations or conclusions based on the final report or analysis. You'll work-out the trade-offs between timings, costs, innovative approaches, but you'll also be expected to always prioritize quality of insights over anything else.


You'll regularly be involved in analysis of market dynamics, brand and product performance, identifying market segments, consumer and customer trends; analysis of company's marketing KPIs and reporting to Management Team.

You'll interact and work with a large variety of people, in a multinational environment. Collaboration towards effective relations within the SP&I team and cross functional networking is key to ensuring gathering and effectively analysing research data, with the final aim to provide relevant information.




  • Reasonable familiarity with research concepts and methodologies (agency, brand, trade etc.) - at least 2 years of experience in a similar role, agency or client side
  • Strong analytical skills, allowing you to structure and create meaning from research findings, extensive data sets, desk research and translating them into commercial insights or clear conclusion and recommendations
  • Appetite for numbers and data analysis
  • Good communicator, able to connect, negotiate and influence people at various levels
  • Desire to learn new things, new ways of working and experiment
  • Team player and can-do attitude
  • High integrity and honesty
  • Very good command of Excel & PowerPoint
  • Good command of English (proficiency level)


British American Tobacco is one of the world’s leading multinational companies, with brands sold in over 200 markets, made in 44 factories in 42 countries.

We are proud that we are consistently among the top 5 companies on the London Stock Exchange.

Our portfolio includes our world-famous Global Drive Brands – Dunhill, Kent, Lucky Strike, Pall Mall and Rothmans – along with many other leading international brands, such as Vogue, Peter Stuyvesant and State Express 555.

Alongside our traditional tobacco business, we are also developing products that offer consumers potentially less risky alternatives to regular cigarettes. Our Next Generation Products are already leading the way in the Industry of vapour and tobacco heating devices. We continue to develop a solid portfolio of consumer solutions which already include well known global brands like Vype, glo and Voke.

Contractual Legal Entity: BAT Sales & Marketing UA (UA12)

Job Segment: Strategic Planning, HVAC, Data Analyst, Marketing, Strategy, Research, Operations, Data

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