Job Title:  Business Manager Licensed Brands

Job Number:  13923

Country: Switzerland

Location: Lausanne 

Level: Experienced Professional 

Job Type: Permanent 

British American Tobacco is a truly global organization. Our companies employ more than 55,000 people in a business spanning some 180 markets worldwide.

In Switzerland, we employ more than 450 people in Lausanne and Boncourt.


At British American Tobacco (BAT) everyone is different, yet with their own unique backgrounds, interests and skills. Combining those differences help us to do amazing things and that’s what makes life interesting! For our business unit in Lausanne, we are looking for a:


Business Manager for Licensed Brands





The Business Manager for Licensed Brands for leads the Strategy Development and Strategy Implementation of a Multi-Category portfolio of products and brands in close cooperation with the Licensor.

  • Establish a profound consumer- and market insights base for the Licensed Brands Portfolio
  • Develop Marketing strategies for the Licensed Brands Portfolio across product categories and the four marketing Ps (Product, Pricing, Promotion, Placement)
  • Develop actionable operational Marketing plans based on the strategic intent
  • Lead the Licensed Brands in implementation of the operational plans expressed in 360 brand activation
  • Track and report portfolio, brand and activity performance vs. agreed commercial targets
  • Handle budget allocation and management across categories, brands and marketing initiatives in close alignment with the Licensor
  • Lead, develop and coach the team of 4 Junior Brand Managers
  • Foster a close and trustful relationship with the Licensor, being the Licensors first point of contact with regards to their Swiss operations



The Business Manager for Licensed Brands is an experienced marketing professional with commercial acumen with a proven track record in portfolio- and brand management. He is experienced in managing external partners and leading internal teams.

  • University degree in Marketing
  • English (spoken and written)
  • 5-7 years of professional marketing experience in FMCG
  • Experience in Team leadership and development
  • Sound understanding of business imperatives and strong business acumen
  • Experience in Marketing strategy formulation and deployment
  • Experience in Agency Leadership
  • Experience beyond the field of Brand Marketing (Finance, Operations, Trade Marketing)
  • Strong communication, presentation and negotiation skills
  • Stakeholder management skills



A highly exposed Marketing role in a leading and extremely successful FMCG company. The chance to shape the future of a strong product and brand portfolio with full commercial responsibility towards the licensor. The challenge to lead a motivated team of professionals in a high-performing, diverse and passionate work environment.


If you have the talent and motivation to help us succeed you’ll find we are equally committed to helping you reach your full potential too. We are looking forward to receiving your full application on


British American Tobacco is one of the world’s leading multinational companies, with brands sold in over 200 markets, made in 44 factories in 42 countries.

We are proud that we are consistently among the top 5 companies on the London Stock Exchange.

Our portfolio includes our world-famous Global Drive Brands – Dunhill, Kent, Lucky Strike, Pall Mall and Rothmans – along with many other leading international brands, such as Vogue, Peter Stuyvesant and State Express 555.

Alongside our traditional tobacco business, we are also developing products that offer consumers potentially less risky alternatives to regular cigarettes. Our Next Generation Products are already leading the way in the Industry of vapour and tobacco heating devices. We continue to develop a solid portfolio of consumer solutions which already include well known global brands like Vype, glo and Voke.

Job Segment: Branding, Business Manager, Marketing Manager, Brand Manager, Manager, Marketing, Management

Apply now »
Find similar jobs: