Job Title:  Research & Insights Executive

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BAT is evolving at pace - truly like no other organisation.

To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey!

BAT UK IS LOOKING FOR A AREA MARKETING RESEARCH & INSIGHTS EXECUTIVE

SENIORITY LEVEL: Associate

JOB TITLE: Area Marketing Research & Insights Executive

DURATION: Permanent

FUNCTION: Marketing & Sales

CITY & COUNTRY: London – Chiswick, UK

ROLE POSITIONING AND OBJECTIVES

Reports to: Area Research & Insights manager

WHAT YOU WILL BE ACCOUNTABLE FOR

• Own and coordinate primary research plan and analysis, ensuring that research partners develop an appropriate, cost-effective, and high-quality work
• Guarantee alignment across the marketing team, working with the brands and the market by designing a fit for business research brief
• Analyse data generated from consumer research and guarantee clear actionable insights to be share within the organization
• Manage budget for marketing research initiatives to ensure synergy, objectivity, and prioritisation of spend
• Continuous analysis of vapour consumer, customer and market trends to identify and recommend new business opportunities
• Track behaviour of consumer and customer segments, providing actionable and meaningful insights in order to inform the pricing, product, brand and commercial strategies.
• Support the process of integrate insights effectively into the decision-making process.
• Recommend concrete action plans from research insights with impact on Vapour Marketing plans to drive growth and value.

CAN THIS BE YOUR FUTURE ROLE?

• Do you have recent experience in consumer research and/or data analytics?
• Have you worked in the past with Retail Audit data such as Nielsen or IRI?
• Do you have recent experience in cross functional project?

ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE

• Proven experience with consumer research and/or data analytics
• Quantitative and qualitative analysis. Strong analytical skills
• Managerial & Interpersonal Skills
• Experience in prioritizing tasks, managing workload and working under pressure
• Willingness and ability to learn fast and work independently
• Effective communicator with strong presentation skills
• Proficiency in MS Excel, PowerPoint and Outlook
• Excellent command/ highly proficient in spoken and written English

BENEFICIAL

• First experience with Digital Insights / Analytics
• Research methodology knowledge
• First management experience

WE ARE BAT

At BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at BAT.

• Global Top Employer with 53,000 BAT people across more than 180 markets
• Brands sold in over 200 markets, made in 44 factories in 42 countries
• Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations
• Diversity leader in the Financial Times and International Women’s Day Best Practice winner
• Seal Award winner – one of 50 most sustainable companies

BELONGING, ACHIEVING, TOGETHER

Collaboration, diversity and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference!

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