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Job Title:  Digital Marketing Global Graduate Programme

Job Number:  36037

BAT is evolving at pace - truly like no other organisation.

To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey!


BAT SWEDEN is looking for a Marketing Global Graduate with a passion for Digital Marketing


Join our amazing E-Commerce & Digital Marketing team to develop your skills into becoming a future leader.


FUNCTION: Digital Marketing

SALARY RANGE: Competitive salary + excellent benefits + market leading bonus

LOCATION: Malmö, Sweden



Are you passionate about digital marketing? Are you looking to gain valuable experience and discover what it is like to work in an international digital marketing team? Then our global graduate programme is for you! Kick off your career and let’s make it a phenomenal one!


Begin an outstanding career with a bright future! At BAT, we give you an extraordinary start to your career by placing you in an environment that cultivates learning, collaboration, and well-being in a leading global company that’s transforming at a rapid pace. As a Graduate, you’ll play an important part in our long-held ambition to transform the industry, where you will be responsible for our tobacco free products, supporting the growth of our tobacco free product – LYFT.


You will be supporting the digital team in various digital projects, from E-commerce social media and CRM to SEO, Paid Media and Digital Analytics. You will also be responsible for new exciting projects within the team and being project leader for building a digital community of practice across North-Western Europe Area.

Reports to: 3 different managers during the 18 months, 1 business coach and mentor through the programme

Reporting Level: manages yourself

Geographic Scope: Sweden/ Western Europe



  • 18-months rotational programme through our marketing department, with an international assignment within Western Europe (if the situation allows)
  • International career in Digital Marketing
  • Unparalleled development opportunities through a varied training program sought at strengthening your leadership, commercial acumen, and digital skills
  • Support from coaches and dedicated mentors throughout the programme
  • Be part of a great team and learn how to work in our agile environment
  • Access to a global network of Graduates
  • Cross-functional project management
  • Start date: June to August 2021, depending on your availability



  • Are you curious and do you have a keep passion for marketing, digital trends, consumer behaviour or E-commerce?
  • Would you thrive in a challenging and international working environment that ensures a steep learning curve and personal development?



  • You hold a master’s degree in the field of marketing, could be with a focus on digital, E-commerce or related fields.
  • Graduated in 2019 – 2021.
  • You are passioned about digital marketing and you would like to kick-start your career in a global company.
  • You have proficiency in both English and one of the Nordic languages (Norwegian/Danish/Finnish/Swedish) – preferable Swedish.
  • You have ideally gained hands-on working experience besides or during your studies.
  • You are ambitious and motivated by achieving results, as well as analytically sharp, intuitive and a creative problem solver with an open mind set.
  • In projects you take ownership and you are equally motivated by working independently and in teams.
  • You have excellent communication skills and you are structured; you empower and motivate your colleagues with a positive attitude.



  • Experience with Google Analytics, Google Ads or Facebook Business Manager
  • Basic understanding of various touchpoints within the digital eco-system, like PPC, SEO, Social, CRM etc. and digital marketing metrics, so you can measure and explain consumer behaviour and tracking performance
  • Have an interest in the FMCG industry


Want to know how our life@ BAT is? Check out our Instagram and follow us here  



The last application date is 30th of May, so send in your application today!



At BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at BAT.

  • Global Top Employer with 53,000 BAT people across more than 180 markets
  • Brands sold in over 200 markets, made in 44 factories in 42 countries
  • Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations
  • Diversity leader in the Financial Times and International Women’s Day Best Practice winner
  • Seal Award winner – one of 50 most sustainable companies



Collaboration, diversity and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference!

Job Segment: Social Media, Business Manager, CRM, Project Manager, Marketing, Management, Technology

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