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Job Title:  Global Graduate Programme in Digital Marketing

Job Number:  33254




BAT is evolving at pace - truly like no other organisation.

To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey!

BAT Sweden IS LOOKING FOR A Digital Marketing Global Graduate


FUNCTION: Digital Marketing

SALARY RANGE: Competitive salary + excellent benefits + market leading bonus

LOCATION: Malmö, Sweden



Are you passionate about digital marketing? Are you looking to kick start your career and gain valuable work experience and discover what it's like to work in an international digital marketing team? Then our global graduate programme for future leaders is for you!

Begin an amazing career with a bright future! At BAT we give you a great start to your career by placing you in an environment that cultivates learning, collaboration, and well-being in a leading global company. As a Graduate, you’ll play an important part in our long-held ambition to transform the industry, where you will be responsible for our tobacco free products.

You will be supporting the digital team in various digital projects, from E-commerce, social media and CRM to SEO, Paid Media and Digital Analytics. You will also be responsible for new exciting projects within the team and being project leader for building a digital community of practice across North-Western Europe Area.



  • 18-months rotational programme with an international assignment within Western Europe (if the situation allows).
  • International career in Digital Marketing.
  • Unparalleled development opportunities through a varied training program aimed at strengthening your leadership, commercial acumen, and digital skills.
  • Support from coaches and mentors throughout the programme.
  • Access to a global network of Graduates.
  • Cross-functional project management.
  • Start date: spring 2021 or upon graduation.



  • Are you curious and an early adopter of new trends and features within Social Media?
  • Do you have recent experience and/or education in Digital Marketing and are familiar with SEO, Social Media, digital analytics, conversion optimization etc?



  • You hold a Master's degree within Digital Marketing, E-commerce, Digital Analytics or related fields in 2019/2020 or you will graduate in 2021.
  • You are passioned about digital marketing and you would like to kick-start your career in a global company.
  • Basic understanding of various touchpoints within the digital eco-system, like PPC, SEO, Social, CRM etc.
  • Have a deep interest in the FMCG industry, and you have ideally gained hands-on working experience besides your studies.
  • Are ambitious and motivated by achieving results, as well as analytically sharp, intuitive and a creative problem solver with an open mind set. In projects you take ownership and you are equally motivated by working independently and in teams.
  • Have excellent communication skills and you are structured. You inspire and motivate your colleagues.
  • Thrive in a challenging and international working environment that ensures a steep learning curve and personal development.
  • Are fluent in English and one of the Nordic languages – preferable Swedish (Norwegian/Danish/Finnish/Swedish).
  • Basic understanding of digital marketing metrics, to measure and explain consumer behaviour and tracking performance.



  • Google Analytic and/or Google Ads certification.
  • Experience/ Education in Google Data Studio, Google Tag Manager and/ or Google Optimize.



At BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at BAT.

  • Global Top Employer with 53,000 BAT people across more than 180 markets
  • Brands sold in over 200 markets, made in 44 factories in 42 countries
  • Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations
  • Diversity leader in the Financial Times and International Women’s Day Best Practice winner
  • Seal Award winner – one of 50 most sustainable companies



Collaboration, diversity and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference!


Job Segment: Project Manager, CRM, SEO, Marketing, Technology

Apply now »