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Job Title:  Trade Marketing Representative

Job Number:  23482

Country: Mozambique
Flexible Location
Function: Marketing & Sales
Level: Non-management
Appointment Type: Permanent


Job location : Cuamba


Purpose statement:

The value proposition of a Sales Representative is to provide BAT Mozambique with a competitive advantage, ensuring that our portfolio of brands is available in the right place, in the right quantities, at the right time. Ensuring that BAT Mozambique has the opportunity to reclaim volume and drive stick initiatives, predominantly, within the Non-Organized channel.


Principal accountabilities:

  • Achievement of managing data accuracy, territory & financial assets efficiently.
  • Timely collection of payments and avoiding overdues and bad debts with the minimal disruption to sales by defining and allocating the right credit limit defined by credit policy to retailer.
  • Assuring that the BAT market share is over 85%.
  • Achievement of product visibility, retailer engagement and investment targets.
  • Implement and maintain planogram in accordance with executional guidelines on every call.
  • Educate, engage and motivate retailers to speak on BATSA products and brands to adult tobacco shoppers.
  • Achievement of product availability & quality, minimum out of stock status and distribution targets.
  • Ensure the right product mix availability at the right place aligned with Brand Coverage Targets. Across both carton, pack and stick where applicable.


Knowledge, skills and experience

  • Ability to communicate and write in English.
  • Bachelor degree (preferably in Marketing or Finance) 
  • Minimum 2 years previous experience as a sales representative within a FMCG environment.
  • Valid driver's license
  • Excellent selling, communication and negotiation skills.
  • Excellent knowledge of MS Office.
  • Project management.
  • Strong commercial understanding
  • Product category understanding.
  • Inventory & stock management.


British American Tobacco is one of the world’s leading multinational companies, with brands sold in over 200 markets, made in 44 factories in 42 countries.

We are proud that we are consistently among the top 5 companies on the London Stock Exchange.

Our portfolio includes our world-famous Global Drive Brands – Dunhill, Kent, Lucky Strike, Pall Mall and Rothmans – along with many other leading international brands, such as Vogue, Peter Stuyvesant and State Express 555.

Alongside our traditional tobacco business, we are also developing products that offer consumers potentially less risky alternatives to regular cigarettes. Our Next Generation Products are already leading the way in the Industry of vapour and tobacco heating devices. We continue to develop a solid portfolio of consumer solutions which already include well known global brands like Vype, glo and Voke.

Contractual Legal Entity: BAT Mozambique (MZ10)

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