Job Title:  Brand Marketing Executive

Job Number:  15659

Country: France
Paris - La Défense
Function: Marketing & Sales
Level: Experienced Professional
Appointment Type: Fixed Term

Begin an amazing career with a bright future!

BAT offers a great start to your career!  We are integrating you in an environment that cultivates learning, collaboration, and well-being in a leading global company constantly transforming itself at a rapid pace in over 200 markets where we are present with over 200 brands. We propose you a dynamic role and the opportunity to understand how the BAT Marketing departments of Brand, Trade and Strategic Planning & Insights work together to achieve outstanding business results.


As a Brand Marketing Executive you will:

  • Monitor performance of brands within France market, analyze results and process internal reports;
  • Recommend, develop and drive initiatives to develop and improve France brands performance;
  • Drive, develop and coordinate brand activation with the partnering agencies and track brand activation progress; 
  • Ensure that brand development plans are in line with strategic imperatives defined by France market;
  • Drive campaign planning and monitor progress;
  • Monitor brand budget and anticipate any deviation to drive corrective actions on time;
  • Closely work with other functional departments and develop effective working relationships with rest of France Marketing teams;
  • Support in strategic cross functional projects.


It’s fast-paced, it’s challenging, and it will provide you with stretching opportunities to maximize your potential. For the ambitious, an inspiring journey awaits you here at BAT.

The only question is: are you up to the challenge? If yes, we are looking forward to your application!



British American Tobacco is one of the world’s leading multinational companies, with brands sold in over 200 markets, made in 44 factories in 42 countries.

We are proud that we are consistently among the top 5 companies on the London Stock Exchange.

Our portfolio includes our world-famous Global Drive Brands – Dunhill, Kent, Lucky Strike, Pall Mall and Rothmans – along with many other leading international brands, such as Vogue, Peter Stuyvesant and State Express 555.

Alongside our traditional tobacco business, we are also developing products that offer consumers potentially less risky alternatives to regular cigarettes. Our Next Generation Products are already leading the way in the Industry of vapour and tobacco heating devices. We continue to develop a solid portfolio of consumer solutions which already include well known global brands like Vype, glo and Voke.

Contractual Legal Entity: BAT France SAS (FR10)

Job Segment: Branding, Brand Manager, Developer, Strategic Planning, Marketing, Technology, Strategy

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