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Job Title:  Strategic Planning & Insight Intern

Job Number:  23442

Country: Italy
Function: Marketing & Sales
Level: Internship
Appointment Type: Fixed Term


British American Tobacco Italia is seeking a talented and bright Intern to join its Strategic Planning & Insight department in Rome.
As an Intern in our team you will have the opportunity to work on strategic topics as well as operational tasks right from the beginning, and be part of a dynamic team contributing to the business results.
The intern will work close to the line-manager and other team members, supporting in the key decisional meeting of the company.

Your work will involve:

  • Analysis on the tobacco world and its impact on the whole nicotine category;
  • Study of the impact the different purchasing behavior and different marketing mix ;
  • Different consumer target analysis;
  • Cross category interaction and key driver and barriers;
  • Preparing comparisons of the tobacco industry vs other FMCG;
  • Analyzing macroeconomics, identification of threats and opportunities;
  • Industry and competitor performance analysis and forecasting.


Essential requirements:

  • Bachelor and/or Master Degree in economics, statistics, accounting or business administration;
  • Advanced Excel and Power Point skills;
  • Analytical and attentive to details;
  • Willingness and ability to learn fast;
  • Proactive attitude, able to work and cooperate with a variety of departments;
  • Fluency in English and Italian languages.


British American Tobacco is one of the world’s leading multinational companies, with brands sold in over 200 markets, made in 44 factories in 42 countries.

We are proud that we are consistently among the top 5 companies on the London Stock Exchange.

Our portfolio includes our world-famous Global Drive Brands – Dunhill, Kent, Lucky Strike, Pall Mall and Rothmans – along with many other leading international brands, such as Vogue, Peter Stuyvesant and State Express 555.

Alongside our traditional tobacco business, we are also developing products that offer consumers potentially less risky alternatives to regular cigarettes. Our Next Generation Products are already leading the way in the Industry of vapour and tobacco heating devices. We continue to develop a solid portfolio of consumer solutions which already include well known global brands like Vype, glo and Voke.

Job Segment: Strategic Planning, Intern, HVAC, Strategy, Entry Level, Operations

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