Job Title:  Brand Executive

Job Number:  16071

Country: Korea, Republic of
Function: Marketing & Sales
Level: Experienced Professional
Appointment Type: Permanent


Purpose Statement

The job holder assists in the development and implementation of a brand marketing strategy in line with brand objectives as a member of a Brand/Group of Brands, within the Brand Marketing department. This includes the product development, consumer/trade communications, price positioning. He/she is also responsible for the identification of new business opportunities, and the innovation, development and deployment of new brands within existing brand families.  

Key Accountabilities

Assist the Brand Manager in developing brand plans by brand strategies

Execute the activities stipulated in the brand plan to ensure that brand objectives are achieved

Rigorously analyses and report marketing research data to ensure brand issues are understood and corrective action identified

Apply best practice in brand management to optimize efficiency and effectiveness

Brand activity executed in efficient and effective way

Brand budget regularly monitored and reported to Brand Manager

Brand performance reported and analyzed in clear, concise manner with focus on required actions


Knowledge, Skills and Experience

Minimum 5 experience in Marketing and/or similar roles within BAT or another FMCG organisation

The jobholder must be able to demonstrate an interest in and awareness of product development, trade and consumer insights, copy strategy and ATL/BTL communication

Strong analytic skill & logical/creative thinking

Good management and interpersonal skills

Good ability to deal with both internal and external stakeholders

A commercial approach to all activities

Fluency in written and spoken English

Good understanding of all departments within the Company and of the business



British American Tobacco is one of the world’s leading multinational companies, with brands sold in over 200 markets, made in 44 factories in 42 countries.

We are proud that we are consistently among the top 5 companies on the London Stock Exchange.

Our portfolio includes our world-famous Global Drive Brands – Dunhill, Kent, Lucky Strike, Pall Mall and Rothmans – along with many other leading international brands, such as Vogue, Peter Stuyvesant and State Express 555.

Alongside our traditional tobacco business, we are also developing products that offer consumers potentially less risky alternatives to regular cigarettes. Our Next Generation Products are already leading the way in the Industry of vapour and tobacco heating devices. We continue to develop a solid portfolio of consumer solutions which already include well known global brands like Vype, glo and Voke.

Contractual Legal Entity: BAT Korea Ltd (KR10)

Job Segment: Branding, Brand Manager, Product Development, Market Research, Marketing, Research

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