Apply now »

Job Title:  Brand Manager / Specialist

Job Number:  26267

Country: Japan

Location: Tokyo 

Function: Marketing & Sales 

Level: Experienced Professional 

Grade: G35 

Job Type: Permanent 

Contractual Legal Entity: BAT Japan Ltd (JP10) 

This is a really exciting time to step into our world. Our transformation is defined by providing choice for our consumers and expanding our product portfolio with the introduction of new, potentially reduced-risk products. This international expansion and evolution means we have a whole range of opportunities to be taken advantage of. The opportunity to put brand-new products on shelves, to collaborate globally and bring category-leading choices to the globe, to push the boundaries in a challenging environment, and to lead an innovative future.


To boost up the transformation, we are always opened to hiring Brand Manager. As a Brand Manager, you will lead the development of strategy and plans based on the company strategy & business objectives. You will need to identify/understand the core values of our portfolio and reflect these core values among the target customer so that you can fulfil customer expectations to drive consistent customer satisfaction. With this insight, your key responsibility/role will be to create a strategy and plan that positively impacts the main concern of the CDF from Awareness to Loyal, and developed a compelling marketing mix for assigned initiatives. Your scope will vary from strategy/planning/executions from Devices, Consumables (incl. Product & Packaging) and accessories. You will also need to be the key connection between cross functions like Agency/SPI/Activation/Trade to ensure best category practices/executions to win our consumers.


Please drop your resume if you have:


Strong Data Analytic skills and Logical/Insights thinking

Strong feeling of ownership/accountability and drive for results.

Experience in trade and consumer insights, implementing integrated marketing campaigns.

The ability to co-ordinate a diverse team, with strong interpersonal,

negotiation and influencing skills.

Experience with developing brands with digital media/e-commerce

Business level English and Japanese. (Other languages are always a plus.)


We might not have an open role at this moment, but, because our work environment is very dynamic, we are encouraging you to apply for this position and, the moment we have a suitable position for your profile the Recruitment Team will contact you as soon as possible.


*We will not pay placement fee to an agency with no contract.


British American Tobacco is one of the world’s leading multinational companies, with brands sold in over 200 markets, made in 44 factories in 42 countries.

We are proud that we are consistently among the top 5 companies on the London Stock Exchange.

Our portfolio includes our world-famous Global Drive Brands – Dunhill, Kent, Lucky Strike, Pall Mall and Rothmans – along with many other leading international brands, such as Vogue, Peter Stuyvesant and State Express 555.

Alongside our traditional tobacco business, we are also developing products that offer consumers potentially less risky alternatives to regular cigarettes. Our Next Generation Products are already leading the way in the Industry of vapour and tobacco heating devices. We continue to develop a solid portfolio of consumer solutions which already include well known global brands like Vype, glo and Voke.

Apply now »