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Job Title:  Consumer Insight Executive

Job Number:  27353

Country: Japan

Location: Tokyo 

Function: Marketing & Sales 

Level: Experienced Professional 

Grade: G34 

Job Type: Permanent 

Contractual Legal Entity: BAT Japan Ltd (JP10) 

Job purpose and key deliverables:


> Lead consumers’ studies, from the design definition to the result cascading, for Japan and South Korea.

> Establish linkages between market performance information, from several sources, with the consumer dynamics to enhance consumer understanding.

> Support and suggest the development of new methodologies to understand consumers deeply, identifying the opportunities and threats.

> Collaborate with the team providing new ideas and project/analysis scopes.

> Manage the assigned initiatives in full coordination with internal clients (end market and global teams) and research agencies.


Essential requirements:

> Marketing experience in FMCG category> Experience in Consumer Insights or Brands

> Ability to manage diverse stakeholders, with strong interpersonal, negotiation and influencing skills

> Analytic skills & logical/creative thinking

> Strong Leadership capability and ability to work with little supervision

> Passion for innovation

> Commercial approach and decision making

> Proficiency in Microsoft Office (PowerPoint / Excel)

> Project management experience

> Business level of both Japanese and English, possessing effective communication, briefing and presentation skills


British American Tobacco is one of the world’s leading multinational companies, with brands sold in over 200 markets, made in 44 factories in 42 countries.

We are proud that we are consistently among the top 5 companies on the London Stock Exchange.

Our portfolio includes our world-famous Global Drive Brands – Dunhill, Kent, Lucky Strike, Pall Mall and Rothmans – along with many other leading international brands, such as Vogue, Peter Stuyvesant and State Express 555.

Alongside our traditional tobacco business, we are also developing products that offer consumers potentially less risky alternatives to regular cigarettes. Our Next Generation Products are already leading the way in the Industry of vapour and tobacco heating devices. We continue to develop a solid portfolio of consumer solutions which already include well known global brands like Vype, glo and Voke.

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