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Job Title:  IDT Marketing Tech Manager

Job Number:  32987

BAT is evolving at pace - truly like no other organisation.

To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey!

BAT Japan IS LOOKING FOR A Regional Marketing Senior Business Analyst



FUNCTION: Information Digital and technology

SALARY RANGE: 11M~15M + excellent benefits + market leading bonus

LOCATION: Tokyo, Japan



The role is responsible for understanding business requirements & processes and identify business technology and/or process opportunities, working with business & IT managers to develop, implement and maintain solutions which deliver business value within agreed timelines and budget.



  • Lead / contribute to:
  • Establishing the contribution that technology can make to business objectives using a range of techniques such as eliciting & documenting requirements with stakeholders, conducting feasibility studies, producing business models, preparing business cases, usability requirements analysis and usability evaluation
  • Identifying and obtaining agreement on the requirements / features which will be most beneficial to the business
  • Providing input to and/or assist in
  • ensuring compliance with agreed best practices
  • preparing operational/implementation IT plans, budget proposals, resourcing plans and project plans
  • creation and maintenance of IT strategies
  • Identifying and raising issues impacting the execution of strategic / operational / project plans


  • Enterprise Architects – understand overall enterprise architecture and collaborate to ensure conformance of to the architecture
  • Solution Architects -  collaborate on the selection and development of solutions
  • Solution Delivery – collaborate to ensure solutions meet the business requirements
  • Project Managers – contribute to project plans and ensure deliverables are produced to time, cost & quality
  • Planning – support the development of IT plans and budgets
  • Business Partners and Business Unit IT managers – collaborate on the provision of professional BA services in line with agreed priorities of the business
  • Business units (regions, end markets) / Business Functions - work closely to develop business requirements and oversee implementation of solutions
  • IT functional managers / Project Managers / Business reps – collaborate in the execution of planning and analysis services and delivery of required outputs
  • 3rd Party Vendors – non-commercial supplier relationships focussed on operational / project activities



  • Preferably with a degree in an IT-related discipline
  • Ability to interpret the business IT and functional strategies, understand the Group operating model, and the implications actions in one area have on other functions
  • Understand the background, issues and implications of company and functional strategic imperatives
  • Business-facing IT experience in a global environment with special focus in Trade Marketing & Distribution and Route to Market
  • Ability to land Marketing solutions underpinned by IT Technology and Innovation
  • Practical experience in BI/Data/Analytics including data modelling, data lake, translating data into usable value-added information.


At BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at BAT.

  • Global Top Employer with 53,000 BAT people across more than 180 markets
  • Brands sold in over 200 markets, made in 44 factories in 42 countries
  • Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations
  • Diversity leader in the Financial Times and International Women’s Day Best Practice winner
  • Seal Award winner – one of 50 most sustainable companies


Collaboration, diversity and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference!

Job Segment: Information Technology, IT Manager, Manager, Marketing Manager, Marketing, Technology, Management

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