Apply now »

Job Title:  Digital Activation Expert

Job Number:  27171

Country: Poland

Location: Warsaw

Function: Marketing & Sales

Level: Management

Job Type: Permanent

Contractual Legal Entity: BAT Polska Trading

Application deadline: 02/08/2020

Digital Activation Expert



As a Digital Activation Expert you will build and execute digital communication of key BAT brands. This role requires the ability to operate on both a strategic and tactical level – from planning to implementation and reporting.  

You will collaborate with the agencies and internal teams (CRM, Campaigns, Brand, Legal) to:


  • manage and optimize social communication (focus on organic traffic via FB, IG, Twitter, YT)
  • develop influencers outreach strategy and help establish best practices
  • find common area and synergies between online and offline tactics to build long-term engagement and consumer loyalty


Your main responsibilities will be to:


  • Present proposals/strategies and communication schedules to relevant stakeholders
  • Work with the internal teams to understand campaign goals and target market
  • Monitor and manage multiple communication channels
  • Proactively expand and improve campaigns based on KPIs
  • Provide regular and ad-hoc reporting and analysis


What will make you successful?


  • Minimum 3 years of experience with social media management, influencers cooperation, consumer engagement activations with a proven success
  • Ability to analyze data and trends in order to continually optimize efficiency
  • Able to build compelling reports detailing campaign successes, ROI and learnings
  • High attention to detail, strong problem-solving skills, analytical mindset and ability to meet deadlines
  • Proficiency in Word, Excel and PowerPoint
  • Strong written and verbal communication skills
  • Fluent in English.



British American Tobacco is one of the world’s leading multinational companies, with brands sold in over 200 markets, made in 44 factories in 42 countries.

We are proud that we are consistently among the top 5 companies on the London Stock Exchange.

Our portfolio includes our world-famous Global Drive Brands – Dunhill, Kent, Lucky Strike, Pall Mall and Rothmans – along with many other leading international brands, such as Vogue, Peter Stuyvesant and State Express 555.

Alongside our traditional tobacco business, we are also developing products that offer consumers potentially less risky alternatives to regular cigarettes. Our Next Generation Products are already leading the way in the Industry of vapour and tobacco heating devices. We continue to develop a solid portfolio of consumer solutions which already include well known global brands like Vype, glo and Voke.

Apply now »