Director New Generation Products Commercialization

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Date: Feb 26, 2021

Location: Winston Salem, NC, US

Company: British American Tobacco

Job Number: 29779

Reynolds American Incorporated is positively transforming the tobacco industry. We’re a family of companies that strives for success in everything we do. The future inspires us because our people are igniting the breakthroughs that are redefining the ways adult tobacco consumers enjoy tobacco in the 21st century.

When other companies talk about growth, they only talk about size. At Reynolds American, we focus on the growth of our people. We take pride in each other’s growth and well-being throughout our careers. We invest in your career and total well-being because we know our companies succeed when our people thrive.


Reynolds American Inc. is an indirect, wholly owned subsidiary of British American Tobacco p.l.c., and the U.S. parent company of R. J. Reynolds Tobacco Company; Santa Fe Natural Tobacco Company, Inc.; American Snuff Company, LLC; Modoral Brands, Inc.; R. J. Reynolds Vapor Company; Lorillard Licensing Company, LLC; Reynolds Brands, Inc.; and Vuse Stores LLC.  This position is with R.J. Reynolds Tobacco Company (2004).

Here, you’ll have the opportunity to work on iconic brands and revolutionary products by collaborating with visionary, principled and passionate people every day.

Job Title:      Director NGP Commercialization 


As the Director of Next Generation Products Commercialization in the Marketing Intelligence & Insights function you will be joining a team of exceptional consumer marketers in a World Class Marketing Organization. As a marketing led organization we manage some of the largest and most iconic CPG brands. This is a fast paced and collaborative environment with a heavy emphasis on marketing excellence and talent development.


Your overarching responsibilities include:

  • Understanding the consumer, the category, and the brands’ high-level pipeline strategies
  • Leverage this knowledge to lead the implementation of the innovation pipeline
  • Significant collaboration with cross departmental stakeholders.
  • This role will be responsible for managing and leading products through critical internal process timelines and milestones, as well as own the execution of the process approvals.



We are looking for a dynamic, detail oriented, process driven and passionate individual to join our marketing team and be a part of an exciting opportunity to change the tobacco landscape and reimagine a new world of nicotine enjoyment for Adult Tobacco Consumers (ATC).


Backed with experience, dedication, and best-in-class industry resources, you will be responsible for the management and execution including (but not limited to) Stage and Gate, FDA Reportable Names, and scheduling approvals and communications through the SOP process.


The Director NGP Commercialization will:

  • Lead New Category (Vapor, Modern Oral, THP) pipeline planning process including, but not limited to, cross functional meetings ,key project milestones, and PDT visibility across the organization
  • Management and prioritization of the regulatory work streams related to new categories – Vapor, THP, and Modern Oral via SEs, MRTPAs, PMTAs or other viable workstreams
    • Serve as the ongoing primary workflow management resource in consumer marketing for scientific and regulatory affairs (S&RA) and research and development (R&D) to meet agreed upon deliverables and timing
    • Application of the “protect, compete, transform” framework to assist in prioritizing resources across the organization that support product development.
    • Assurance that all potential regulatory responses recommended across the organization consider ATC implications
    • Provide contingency planning to ensure simplified submissions (Full PMTA vs. Supplemental PMTA) with maximum business opportunity
  • Lead New Category pipeline competitive intelligence including, but not limited to, IP Applications and approvals, PMTA / MRTPA / SE Filings, and global launches that may influence competitive approaches in the U.S.
  • Collaborate with cross-functional teams, including Commercial and Global Teams, to meet project objectives and timelines
  • New Category point person for the approval process, in support of innovation and pipelines goals
  • Collect, track, and synthesize key project data and proactively identify risks to plans
  • Communicate expectations to stakeholders across the organization to support decision making (SOP Process)
  • Manage third party partners and stakeholders to integrate solutions as needed
  • Ensure compliance with RJRT legal, corporate, industry guidelines and marketing standards.





  • Demonstrated excellence in project management and coordination among cross-functional teams
  • Ability to lead, plan, influence and communicate project initiatives
  • Detail oriented, results-driven self-starter who can work well both independently and as part of a team
  • Innate curiosity with an innovative mindset and creative thinking process
  • Strong written and verbal presentation skills – ability to distill and present complex information in simple to understand formats; right sizing level of communication based on audience needs
  • Exemplary interpersonal skills and ability to influence external and internal partners without direct line authority including senior levels within the organization
  • Proactively address needs and work with colleagues at various levels of experience, across departments, and with agency representatives (if required)
  • Passion for brand marketing and understanding consumer values and needs





  • Bachelor’s Degree required
  • Graduate Degree (MBA) and/ or 4+ years project management discipline in CPG category is a plus


Knowledge & Experience:


  • Previous experience leading cross functional NPD/NPI project teams in consumer electronics, medical devices or FMCG required
  • Ability to proactively identify project bottlenecks and provide solutions to mitigate
  • Demonstration of ability to develop and deliver clear and concise communications to be used for reporting of key projects and timelines across key initiatives
  • Good attention to detail is required together with the ability to plan and manage activity across a large number of workstreams
  • Strong leadership characteristics are essential
  • Proficient at using Microsoft Project or other project planning tools to plan and track projects


Compensation/Targeted Bonus

  • Competitive Annual Salary
  • Targeted Annual Bonus
  • Relocation assistance available for those who qualify.

Benefit Summary

Our company offers very competitive benefit plans, including:

  • 401(k) plan that offers opportunity to save on pre- and post-tax basis up to 50 percent of eligible compensation. Company matches 100 percent of employee pre-tax/Roth (401k) contributions up to six percent
  • Comprehensive health- and welfare-benefits package
  • Eleven paid company holidays annually, plus a generous paid vacation plan based on length of service
  • Company-paid sick and personal days, funeral leave and jury duty leave
  • Confidential personal financial counseling service
  • On-site health clinics and fitness centers
  • A matching grants program that enables employees to direct and double their donations to qualifying charitable organizations of their choice
  • Health-care advocacy service
  • Volunteer service opportunities
  • Federal credit union membership through Allegacy Federal Credit Union
  • Extensive training opportunities  

Reynolds American Inc. and its affiliated companies is an Equal Opportunity / Affirmative Action Employer.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

Our organization offers a level of challenge, responsibility and creativity for motivated employees that stands apart from the crowd.

We are also committed to employing a diverse workforce and valuing different perspectives, experiences and talents to maximize the company's potential for successfully achieving its business objectives.


Only applicants requiring reasonable accommodation for any part of the application and hiring process should contact us directly via email at

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