Domestic Brand Planning Manager

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Date: Nov 17, 2020

Location: Winston Salem, NC, US

Company: British American Tobacco

Job Number: 31184

Reynolds American Incorporated is positively transforming the tobacco industry. We’re a family of companies that strives for success in everything we do. The future inspires us because our people are igniting the breakthroughs that are redefining the ways adult tobacco consumers enjoy tobacco in the 21st century.

When other companies talk about growth, they only talk about size. At Reynolds American, we focus on the growth of our people. We take pride in each other’s growth and well-being throughout our careers. We invest in your career and total well-being because we know our companies succeed when our people thrive.


Reynolds American Inc. is an indirect, wholly owned subsidiary of British American Tobacco p.l.c., and the U.S. parent company of R. J. Reynolds Tobacco Company; Santa Fe Natural Tobacco Company, Inc.; American Snuff Company, LLC; Modoral Brands, Inc.; R. J. Reynolds Vapor Company; Lorillard Licensing Company, LLC; Reynolds Brands, Inc.; and Vuse Stores LLC.  This position is with R.J. Reynolds Tobacco Company (2004).

Here, you’ll have the opportunity to work on iconic brands and revolutionary products by collaborating with visionary, principled and passionate people every day.

Job Summary:

This position reports to the Director of Innovations and Product Planning and is responsible for providing leadership and direction in assigned Business Unit(s) for the planning, coordination, and implementation of new brand  launches, New Growth Initiatives and product/packaging changes for all Operating Companies (OpCos) under shared services.  Particular focus and primary accountability are on the manufacturing and commercialization aspects, while ensuring both process capability assessment, as well as, accurate, timely, innovative, and cost-effective execution from concept to market introduction.  This role also serves as primary contact for any brand-related Supply Chain issues from other functional areas, both internally and externally.   This role is also responsible for company-wide regulatory and CSR initiatives, while serving as a supporting back-up role for the remaining OpCos/Brands.


Principal Duties and Responsibilities:

  • Act as Consumer Marketing liaison for Operations for all new brand  launches, New Growth Initiatives and product/packaging changes
  • Drive continuous process improvement by recognizing unnecessary complexities and process gaps and proactively engaging the appropriate stakeholders to formulate and execute effective solutions
  • Develop and maintain an in-depth understanding of program planning requirements and the complex processes/system requirements for assigned Business Unit(s)
  • Develop strategic and cost-effective plans while minimizing operational impacts and business risks
  • Develop and maintain strong project teams across assigned OpCo/Brands through open, transparent communications and early/frequent engagement
  • Ensure compliance with prescribed time fences within Cycle Planning/RMP while meeting budget expectations
  • Analyze and develop plans to minimize the impact of product change-overs and monitor associated inventory levels as it relates to new program implementation
  • Maintain an awareness of latest trends and/or technology for opportunities to enhance innovation
  • Gain an in-depth knowledge of assigned OpCo/Brands business strategies, providing input into development and flawless execution of approved plans.  Includes sharing accountability/ownership of assigned business performance metrics
  • Maintain current knowledge of policies and government regulations and their impact to assigned Business Unit(s)
  • Demonstrate credibility as a Subject Matter Expert (SME) in the product planning processes
  • Manage the impact of product life cycles in the marketplace to minimize write-off of finished goods & NTMs
  • Maintain transparent and collaborative relationships with key stakeholders within and external to Operations
  • Drive business case development of new product/program launches to deliver financial targets within budgetary estimates


Job Requirements:


  • High School Diploma or equivalent and 12+ years of relevant progressive work experience; or
  • Associate Degree in Engineering Technology, Business, or related field and 9+ years of relevant work experience; or
  • Bachelor of Science Degree in Engineering, Business, or relevant field and 7+ years of relevant work experience
  • Post Graduate Degree in Engineering, Business or relevant field and 5+ years of relevant work experience


  • General knowledge of all functional areas of RJRT, ASC,  SFNTC, RJRV and MBI
  • Proven track record of leadership, change management and team building
  • Basic understanding of industry trends and competitive strategic outlook in order to identify opportunities

Required Skills:

  • Excellent written/oral communication, negotiation, decision making and analytical problem solving skills
  • Possess an in-depth understanding of assigned OpCo Manufacturing, Engineering and Supply Chain,  along with a basic understanding of other functional areas (i.e., Marketing and Trade Customers, Demand Planning, Graphic Design Agencies, R&D Product Standards, Product Development,  and Customer Service)
  • Ability to develop and direct strategies, anticipate emerging issues and get results across assigned Business Unit(s) in a complex multi-functional environment
  • Excellent organizational and project management skills with the ability to lead and drive the execution of multiple projects simultaneously while adapting to rapidly changing priorities
  • Proficiency in computer skills (Microsoft Office Suite, SAP) and the ability to quickly learn new computer skills
  • Demonstrated leadership skills and representation of company core values
  • Demonstrated ability to identify obstacles and problems and to implement resolutions that meet company objectives

Preferred Skills:

  • Ability to self-direct, be pro-active and communicate effectively across all levels of the organization
  • Previous experience in Operations (Manufacturing and/or Supply Chain)
  • Proficiency with use of RMP system
  • Proficiency with use of PDM specs system

Physical Requirements:

Regular attendance at work




The above information on this description has been designed to indicate the general nature and level of work performed by employees within this classification.  It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.  The Company reserves the right to change or modify job descriptions and employee job duties.

Requirements are representative of minimum levels of knowledge, skills and/or abilities.  To perform this job successfully, the employee must possess the abilities or aptitudes to perform each duty proficiently. 

Employees will be required to follow any other job-related instructions and to perform other job-related duties requested by their supervisor in compliance with Federal and State Laws.

Compensation/Targeted Bonus

  • Competitive Annual Salary
  • Targeted Annual Bonus
  • Relocation assistance available for those who qualify.

Benefit Summary

Our company offers very competitive benefit plans, including:

  • 401(k) plan that offers opportunity to save on pre- and post-tax basis up to 50 percent of eligible compensation. Company matches 100 percent of employee pre-tax/Roth (401k) contributions up to six percent
  • Comprehensive health- and welfare-benefits package
  • Eleven paid company holidays annually, plus a generous paid vacation plan based on length of service
  • Company-paid sick and personal days, funeral leave and jury duty leave; Also Parental leave/Reduced Work Schedule
  • Confidential personal financial counseling service
  • On-site health clinics and fitness centers
  • A matching grants program that enables employees to direct and double their donations to qualifying charitable organizations of their choice
  • Health-care advocacy service
  • Volunteer service opportunities
  • Federal credit union membership through Allegacy Federal Credit Union
  • Extensive training opportunities  

Reynolds American Inc. and its affiliated companies is an Equal Opportunity / Affirmative Action Employer.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

Our organization offers a level of challenge, responsibility and creativity for motivated employees that stands apart from the crowd.

We are also committed to employing a diverse workforce and valuing different perspectives, experiences and talents to maximize the company's potential for successfully achieving its business objectives.


Only applicants requiring reasonable accommodation for any part of the application and hiring process should contact us directly via email at

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Nearest Secondary Market: Winston

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