Lead Manager - Marketing Third-Party eCommerce

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Date: Dec 30, 2020

Location: Winston Salem, NC, US

Company: British American Tobacco

Job Number: 30979

Reynolds American Incorporated is positively transforming the tobacco industry. We’re a family of companies that strives for success in everything we do. The future inspires us because our people are igniting the breakthroughs that are redefining the ways adult tobacco consumers enjoy tobacco in the 21st century.

When other companies talk about growth, they only talk about size. At Reynolds American, we focus on the growth of our people. We take pride in each other’s growth and well-being throughout our careers. We invest in your career and total well-being because we know our companies succeed when our people thrive.



Reynolds American Inc. is an indirect, wholly owned subsidiary of British American Tobacco p.l.c., and the U.S. parent company of R. J. Reynolds Tobacco Company; Santa Fe Natural Tobacco Company, Inc.; American Snuff Company, LLC; Modoral Brands, Inc.; R. J. Reynolds Vapor Company; Lorillard Licensing Company, LLC; Reynolds Brands, Inc.; and Vuse Stores LLC.  This position is with R.J. Reynolds Tobacco Company (2004).

Here, you’ll have the opportunity to work on iconic brands and revolutionary products by collaborating with visionary, principled and passionate people every day.


The Lead Manager Marketing Third-Party eCommerce - is responsible for leading strategic business development, analysis and insight development against third-party eCommerce partners/potential partners to drive volume and profit growth. Provides significant value by applying a comprehensive understanding of the nicotine industry, key business drivers and partners to influence and drive achievement of corporate objectives. Participates in departmental and cross-functional teams and is sought out by others for guidance and inspiration.

Consistently and appropriately challenges existing paradigms and drives for continuous improvement across the organization. Must maintain strong credibility and consistently demonstrate effective leadership, influencing and presentation skills.



  • Plans, directs, conducts analyses and provides business-oriented insights
  • Develop and implement analyses and reporting activities to drive timely, fit for purpose and actionable business results
  • Develop and provide business review for management regarding business strategy and third-party performance
  • Drive a culture of collaboration, innovation and positive influence on decision making process
  • Pulls and analyzes data for potential third-party e-comm sites and develops an understanding of the commercial partnership potential.
  • Validates each potential third party partner through internal counterparts using defined criteria to understand if partner meets the responsible marketing criteria for Reynolds.
  • Locates and establishes an initial point of contact with each potential third-party eCommerce site after it has been validated through the internal process.
  • Responsible for making initial sales call with identified partners to pitch the partnership program
  • Helps in facilitating a joint conversation with internal legal team and the potential partner to answer questions surrounding marketing practices, compliance, structure, etc
  • Responsible for developing and/or facilitating the contract/partnership package process
  • Executes joint business planning, including set up of products for distribution via wholesale and B2B
  • Responsible for business case, volume forecasting, and budget associated with each partnership
  • Responsible for business updates to internal partners regarding third-party eCommerce performance
  • Responsible for curation of content, digital assets, brand content, and transfer of creative media from Reynolds to third party partners.
  • Responsible for monthly pricing/promotional plans to align with brand activity and campaigns






  • Bachelor’s degree required, Master’s Degree in Business or related field preferred



  • 3+ years in eCommerce and management of 3rd party eCommerce relationships.
  • Ability to understand broader business issues and seek resolution
  • Ability to manage and deliver to client needs
  • Strong collaboration skills, with ability to work with a broad range of disciplines and cross-functionally


Special Skills/Attributes:

  • Strong verbal/written communication and presentations skills
  • Ability to manage, leverage and analyze data sources, interpret meaningful trends and draw conclusions to deliver actionable business recommendations.
  • Ability to identify business opportunities in Sales and Marketing performance factors to influence execution.
  • Word, Excel and PowerPoint
  • Requires very strong technical skills that includes proficiency in retail math and eCommerce KPI’s

Compensation/Targeted Bonus

  • Competitive Annual Salary
  • Targeted Annual Bonus
  • Relocation assistance available for those who qualify.

Benefit Summary

Our company offers very competitive benefit plans, including:

  • 401(k) plan that offers opportunity to save on pre- and post-tax basis up to 50 percent of eligible compensation. Company matches 100 percent of employee pre-tax/Roth (401k) contributions up to six percent
  • Comprehensive health- and welfare-benefits package
  • Eleven paid company holidays annually, plus a generous paid vacation plan based on length of service
  • Company-paid sick and personal days, funeral leave and jury duty leave; Also Parental leave/Reduced Work Schedule
  • Confidential personal financial counseling service
  • On-site health clinics and fitness centers
  • A matching grants program that enables employees to direct and double their donations to qualifying charitable organizations of their choice
  • Health-care advocacy service
  • Volunteer service opportunities
  • Federal credit union membership through Allegacy Federal Credit Union
  • Extensive training opportunities  

Reynolds American Inc. and its affiliated companies is an Equal Opportunity / Affirmative Action Employer.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

Our organization offers a level of challenge, responsibility and creativity for motivated employees that stands apart from the crowd.

We are also committed to employing a diverse workforce and valuing different perspectives, experiences and talents to maximize the company's potential for successfully achieving its business objectives.


Only applicants requiring reasonable accommodation for any part of the application and hiring process should contact us directly via email at TalentAcquisition@RJRT.com.

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Nearest Major Market: Salem
Nearest Secondary Market: Winston

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