Senior Counsel - Commercial/Corporate

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Date: Apr 26, 2021

Location: Winston Salem, NC, US

Company: British American Tobacco

Job Number: 28483

Reynolds American Incorporated is positively transforming the tobacco industry. We’re a family of companies that strives for success in everything we do. The future inspires us because our people are igniting the breakthroughs that are redefining the ways adult tobacco consumers enjoy tobacco in the 21st century.

When other companies talk about growth, they only talk about size. At Reynolds American, we focus on the growth of our people. We take pride in each other’s growth and well-being throughout our careers. We invest in your career and total well-being because we know our companies succeed when our people thrive.



Reynolds American Inc. is an indirect, wholly owned subsidiary of British American Tobacco p.l.c., and the U.S. parent company of R. J. Reynolds Tobacco Company; Santa Fe Natural Tobacco Company, Inc.; American Snuff Company, LLC; Modoral Brands, Inc.; R. J. Reynolds Vapor Company; Lorillard Licensing Company, LLC; Reynolds Brands, Inc.; and Vuse Stores LLC.  This position is with RAI Services Company (2200).

Here, you’ll have the opportunity to work on iconic brands and revolutionary products by collaborating with visionary, principled and passionate people every day.

Job Summary:


The Senior Counsel-Corporate and Commercial Law position requires a candidate with exceptional advisory, analytical, and communication skills.  The role will require counseling the commercial business regarding commercial contracts, retail programs, and wholesale programs with a focus on providing guidance regarding compliance with antitrust and competition laws.  This role will be additionally focused on providing legal advice to the consumer marketing and activation functions and supporting their initiatives.  The role will require analysis of complex laws regarding consumer-focused advertising and promotions, including traditional advertising compliance, digital marketing, cause marketing, sponsorships, contests, advising on marketing claims, etc.  The role will also require counseling regarding the applicable laws and settlement agreements specific to tobacco products and the tobacco industry. 

Principal Duties & Responsibilities:


  • Counsel operating companies regarding branded activations, including conformance with applicable federal, state, and local laws pertaining to product promotion, discounting, couponing, etc.
  • Counsel operating companies regarding brand sponsorships, including integration of the sponsorships across a wide spectrum of marketing touchpoints.
  • Counsel operating companies regarding brand activations and trade marketing in non-traditional channels, including digital channels and brick-and-mortar outlets outside of current retail coverage.
  • Counsel operating companies and external affairs regarding legal issues associated with earned media.
  • Counsel operating companies regarding legal issues associated with leveraging emerging retail capabilities in the digital space and other off-set opportunities.
  • Counsel operating companies regarding contracts and programs with retailers, sub-jobbers, and wholesalers.  Regularly attend meetings and meet with individuals in the trade marketing function in order to provide advice and guidance to regarding compliance with competition laws.
  • Counsel operating companies regarding compliance with federal, state, and local laws bearing on product sales and marketing, including the monitoring of developments in those areas bearing on future commercial business opportunities.
  • Counsel operating companies regarding general commercial business matters, including drafting, reviewing, and/or negotiating commercial agreements.
  • Manage commercial litigation pertaining to marketing, advertising, intellectual property, tobacco-specific laws and settlement agreements, and other commercial matters.
  • Advise and approve consumer marketing materials for the operating company brands, based both on applicable law and BAT and/or Reynolds marketing policies and guidelines.

Job Requirements:


Required Education & Experience:

  • Juris Doctor degree
  • 5+ years legal practice; experience counseling clients regarding competition law and/or experience providing counsel regarding regulated products preferred

Required Skills:

Strong oral and written communications, negotiation, and problem-solving skills; ability to research and resolve complex legal issues; ability to interact effectively with business personnel; strong leadership skills; ability to manage conflicting demands in order to meet the goals of the commercial business; flexibility and willingness to adapt to new environments and challenges

Compensation/Targeted Bonus

  • Competitive Annual Salary
  • Targeted Annual Bonus
  • Relocation assistance available for those who qualify.

Benefit Summary

Our company offers very competitive benefit plans, including:

  • 401(k) plan that offers opportunity to save on pre- and post-tax basis up to 50 percent of eligible compensation. Company matches 100 percent of employee pre-tax/Roth (401k) contributions up to six percent
  • Comprehensive health- and welfare-benefits package
  • Eleven paid company holidays annually, plus a generous paid vacation plan based on length of service
  • Company-paid sick and personal days, funeral leave and jury duty leave
  • Confidential personal financial counseling service
  • On-site health clinics and fitness centers
  • A matching grants program that enables employees to direct and double their donations to qualifying charitable organizations of their choice
  • Health-care advocacy service
  • Volunteer service opportunities
  • Federal credit union membership through Allegacy Federal Credit Union
  • Extensive training opportunities  


Reynolds American Inc. and its affiliated companies is an Equal Opportunity / Affirmative Action Employer.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

Our organization offers a level of challenge, responsibility and creativity for motivated employees that stands apart from the crowd.

We are also committed to employing a diverse workforce and valuing different perspectives, experiences and talents to maximize the company's potential for successfully achieving its business objectives.


Only applicants requiring reasonable accommodation for any part of the application and hiring process should contact us directly via email at

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Nearest Secondary Market: Winston

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