Senior Counsel - Commercial/Corporate

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Date: Oct 23, 2020

Location: Winston Salem, NC, US

Company: British American Tobacco

Job Number: 28694

Reynolds American Incorporated is positively transforming the tobacco industry. We’re a family of companies that strives for success in everything we do. The future inspires us because our people are igniting the breakthroughs that are redefining the ways adult tobacco consumers enjoy tobacco in the 21st century.

When other companies talk about growth, they only talk about size. At Reynolds American, we focus on the growth of our people. We take pride in each other’s growth and well-being throughout our careers. We invest in your career and total well-being because we know our companies succeed when our people thrive.



Reynolds American Inc. is an indirect, wholly owned subsidiary of British American Tobacco p.l.c., and the U.S. parent company of R. J. Reynolds Tobacco Company; Santa Fe Natural Tobacco Company, Inc.; American Snuff Company, LLC; Modoral Brands, Inc.; R. J. Reynolds Vapor Company; Lorillard Licensing Company, LLC; Reynolds Brands, Inc.; and Vuse Stores LLC.  This position is with RAI Services Company (2200).

Here, you’ll have the opportunity to work on iconic brands and revolutionary products by collaborating with visionary, principled and passionate people every day.

Job Summary:


The Senior Counsel – Commercial (Digital & New Categories) requires a candidate with exceptional analytical, communication, and influencing skills who can provide clear legal and business-savvy guidance to cross-functional teams including senior level executives on a variety of complex consumer marketing matters. The role requires the individual to possess a broad-based knowledge of marketing and digital advertising laws, as well as an understanding of tobacco-related laws and regulations. The successful candidate must be able to apply discretion and judgment as to the applicability of these laws and regulations to digital marketing initiatives.  

Principal Duties & Responsibilities:


  • Provide all necessary legal counsel and support to consumer marketing teams on a wide variety of complex consumer digital advertising and promotion issues including: (a) online advertising content and structure; (b) e-mail marketing campaigns; (c) social media marketing campaigns; (d) text-message marketing campaigns; (e) affiliate marketing; (f) sweepstakes and prize promotions; (g) digital partnerships; (h) influencer marketing; (i) e-commerce matters; and (j) privacy policies and protection.
  • Provide consumer marketing professionals, members of the commercial law and external affairs teams, and other key stakeholders with advice and guidance relating to compliance with BAT/Reynolds marketing policies/guidelines and applicable federal, state, and local laws and regulations, including regulations promulgated by the FDA and FTC.  Ability to timely and effectively communicate this guidance both orally and in writing.
  • Regularly engage and collaborate with global legal, regulatory, and marketing colleagues and other end-markets on potential marketing initiatives, and advise on US-specific laws and regulations.
  • Provide legal counsel as needed about general commercial business matters including, drafting, reviewing, and/or negotiating miscellaneous commercial contracts.
  • Support and assist Managing Counsel – Commercial (New Categories), Managing Counsel (Traditional Categories) and the broader LEX function, as requested, in supporting consumer marketing and other corporate initiatives.

Job Requirements:


Required Education & Experience:

  • Juris Doctor degree
  • 5+ years of experience, preferably in-house or at a large law firm, required. Experience in counseling on relevant business areas required.

Required Skills:

  • Excellent written and verbal communications skills, as well as the ability to identify, research, and resolve complex legal issues, are required.

Compensation/Targeted Bonus

  • Competitive Annual Salary
  • Targeted Annual Bonus
  • Relocation assistance available for those who qualify.


Benefit Summary

Our company offers very competitive benefit plans, including:

  • 401(k) plan that offers opportunity to save on pre- and post-tax basis up to 50 percent of eligible compensation. Company matches 100 percent of employee pre-tax/Roth (401k) contributions up to six percent
  • Comprehensive health- and welfare-benefits package
  • Eleven paid company holidays annually, plus a generous paid vacation plan based on length of service
  • Company-paid sick and personal days, funeral leave and jury duty leave
  • Confidential personal financial counseling service
  • On-site health clinics and fitness centers
  • A matching grants program that enables employees to direct and double their donations to qualifying charitable organizations of their choice
  • Health-care advocacy service
  • Volunteer service opportunities
  • Federal credit union membership through Allegacy Federal Credit Union
  • Extensive training opportunities  


Reynolds American Inc. and its affiliated companies is an Equal Opportunity / Affirmative Action Employer.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

Our organization offers a level of challenge, responsibility and creativity for motivated employees that stands apart from the crowd.

We are also committed to employing a diverse workforce and valuing different perspectives, experiences and talents to maximize the company's potential for successfully achieving its business objectives.


Only applicants requiring reasonable accommodation for any part of the application and hiring process should contact us directly via email at

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