Senior Manager - Video and Motion Graphics

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Date: Dec 24, 2020

Location: Winston Salem, NC, US

Company: British American Tobacco

Job Number: 28826

Reynolds American Incorporated is positively transforming the tobacco industry. We’re a family of companies that strives for success in everything we do. The future inspires us because our people are igniting the breakthroughs that are redefining the ways adult tobacco consumers enjoy tobacco in the 21st century.

When other companies talk about growth, they only talk about size. At Reynolds American, we focus on the growth of our people. We take pride in each other’s growth and well-being throughout our careers. We invest in your career and total well-being because we know our companies succeed when our people thrive.



Reynolds American Inc. is an indirect, wholly owned subsidiary of British American Tobacco p.l.c., and the U.S. parent company of R. J. Reynolds Tobacco Company; Santa Fe Natural Tobacco Company, Inc.; American Snuff Company, LLC; Modoral Brands, Inc.; R. J. Reynolds Vapor Company; Lorillard Licensing Company, LLC; Reynolds Brands, Inc.; and Vuse Stores LLC.  This position is with R.J. Reynolds Tobacco Company (2004).

Here, you’ll have the opportunity to work on iconic brands and revolutionary products by collaborating with visionary, principled and passionate people every day.

Job Summary

We are looking for a talented and energetic individual with an outstanding eye for design and attention to detail to create exceptional video, animations and motion content for our Vuse and Velo brands across social and digital media channels. 

The Senior Manager for Video and Motion Graphics is a key new role within our in-house Creative Studio and an opportunity to bring our brands to life through big ideas, compelling storytelling and engaging content, created with high production values and a focus on the consumer. 

Working closely with the entire creative team, including the creative director, copy writers, designers and art-directors, this person will create video content in a wide range of styles; short form storytelling, dynamic editing and sophisticated motion graphics and animation. Output will include brand videos, social media posts, product videos, website sequences, animated emails, banner ads, retail displays, POS touch screens, mobile apps, trade events and more. 


Key Responsibilities 

  • Partner with content creation colleagues to develop content marketing strategies and ideas. 

  • Produce concepts, storyboards, designs and animations to illustrate the entire story or experience of an idea. 

  • Create cohesive marketing engagements with high-quality assets that create a seamless experience across touchpoints for our consumers. 

  • Design After Effects templates for Snapchat, Instagram, and other platforms. 

  • Deliver a variety of formats for key assets across multiple channels. 

  • Produce product focused content for edutainment purposes 

  • Present video and graphics work to the wider marketing organization 

  • Champion and personify an elevated approach and output for premium video content  



  • A bachelor's degree in motion graphics, design or other related specialization.  

  • 7+ years of professional experience in video production, animation, motion design, and/or advertising 

  • Strong knowledge of storytelling and editing techniques to dramatize the message efficiently 

  • Mastery of Adobe Premier & After Effects. 

  • Proficiency of Adobe Photoshop & Illustrator. 

  • Working knowledge of Cinema 4D and 3-D modeling applications 

  • Competency filming and recording video and audio content with experience setting up for a shoot including multi cameras, lighting and sound.  

  • Ability to take creative direction and execute.  

  • A deep understanding of how to interpret brand guidelines into video and motion graphics to extend the visual aesthetic and not be constrained by it. 

  • An impressive reel / portfolio that demonstrates much of the above with creativity and flair 

Compensation/Targeted Bonus

  • Competitive Annual Salary
  • Targeted Annual Bonus
  • Relocation assistance available for those who qualify.

Benefit Summary

Our company offers very competitive benefit plans, including:

  • 401(k) plan that offers opportunity to save on pre- and post-tax basis up to 50 percent of eligible compensation. Company matches 100 percent of employee pre-tax/Roth (401k) contributions up to six percent
  • Comprehensive health- and welfare-benefits package
  • Eleven paid company holidays annually, plus a generous paid vacation plan based on length of service
  • Company-paid sick and personal days, funeral leave and jury duty leave
  • Confidential personal financial counseling service
  • On-site health clinics and fitness centers
  • A matching grants program that enables employees to direct and double their donations to qualifying charitable organizations of their choice
  • Health-care advocacy service
  • Volunteer service opportunities
  • Federal credit union membership through Allegacy Federal Credit Union
  • Extensive training opportunities  

Reynolds American Inc. and its affiliated companies is an Equal Opportunity / Affirmative Action Employer.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

Our organization offers a level of challenge, responsibility and creativity for motivated employees that stands apart from the crowd.

We are also committed to employing a diverse workforce and valuing different perspectives, experiences and talents to maximize the company's potential for successfully achieving its business objectives.


Only applicants requiring reasonable accommodation for any part of the application and hiring process should contact us directly via email at

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Nearest Major Market: Salem
Nearest Secondary Market: Winston

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