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BAT is evolving at pace - truly like no other organisation.

Start your career at BAT as an International Management Trainee in Marketing and work on great brands like Lucky Strike, Pall Mall, Dunhill, Vuse. Glo and VELO™! Join us to create A Better Tomorrow™ and help shape the future of BAT.


As an International Management Trainee in Marketing, you will have the unique opportunity to lay the foundation for a successful and internationally oriented career. In this 24-month programme, you will work on cross-functional and cross-market projects within Central Europe as BAT’s second largest area, including the end markets Germany, Poland, Austria, Switzerland, Hungary, Slovakia, Czech Republic, and the Baltics.

Starting Salary: 55.800€ + annual bonus

Start Date: Flexible – ideally September-November 2024

Language Skills: Fluency in German & English is a must

Location: Hamburg


  • Gather exciting experiences from different rotations within Marketing department (e.g. Digital, E-Commerce, Offline Activation, Brand or Trade Marketing) in our German headquarters in Hamburg
  • Learn how to develop brand strategies, implement and monitor marketing campaigns, juggle various channels across our area and much more to ensure our long-term success
  • Build your network beyond national borders with an international rotation in our offices abroad such as Warsaw, Vienna, Lausanne, or Prague
  • Plan your career together with one of our senior leaders as your individual coach, who will guide you through the programme and commits to help you grow on a professional and personal level
  • Help us shape our Marketing agenda and strategy to transform our business and contribute your own ideas on projects that make us best in class and drive forward our various brands like Lucky Strike, Pall Mall and Dunhill as well as our new category brands glo, Vuse and VELO
  • Drive your learning curve by working cross-functionally and managing different stakeholders from peers to senior managers
  • Get to know our sales business from scratch with a rotation in our Field Force


  • Fluency in German and English is a must
  • Bachelor’s or Master’s degree, e.g. in Marketing, Business Administration, International Management or Communications
  • First functional experience as an intern or working student (min. 4 months)
  • International experience, e.g. through a semester or internship abroad (min. 4 months)
  • A courageous and passionate personality with strong communicative, conceptual and analytical skills
  • Strong international career aspirations and mobility
  • A sound leadership mindset


  • The possibility to flexibly shape your working hours with 37.5 hours / week – remotely or in the office
  • A range of attractive benefits such as full subsidy of the ‘Deutschland-Ticket’, discounts with fitness centers and Corporate Benefits, diverse online and offline training and development opportunities, and much more
  • A brand-new office in Hamburg’s city center with a breathtaking Alster view, providing a state-of-the-art working environment and a dedicated Oasis area to switch off and celebrate successes together in regular after works and office parties
  • A comprehensive onboarding programme to understand our business, meet our Area Leadership Team and deep dive into the BAT culture
  • An international rotation to boost your career
  • An individual career development plan built together with your personal coach with the prospect of a management position after successful completion of the trainee programme, regular feedback to help you grow personally and professionally, and an open and appreciative working environment with experienced colleagues who will help you build a strong business network
  • The opportunity to network with other BAT Trainees through various Young Talent events


  • Submit your CV in English via our online career page - feel free to already upload your uni certificates & work references if you have them on hand
  • You will then receive an invitation to our online testing tool
  • After successful screening we want to get to know you better in a telephone interview
  • In the final recruiting stage, we will invite you to participate in an assessment center taking place in July/August 2024

If you have any questions, feel free to reach out to Christina Kelling via


At BAT we are committed to our purpose of creating A Better Tomorrow by reducing the health impact of our business through offering a greater choice of enjoyable and less risky products for our consumers. This is what drives our people and our passion for innovation. See what is possible for you at BAT:

  • Leading, multi-category consumer goods business with brands such as Lucky Strike, Pall Mall, Vuse, VELO and glo™
  • Brands sold in over 175 markets, made in 73 factories
  • Certified as a Top Employer in Germany since 2006


Collaboration, diversity, and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference!


BAT is evolving at pace
truly like no other organisation

You’ll paint the picture of
A Better Tomorrow with us

Apply today and you can help us become carbon neutral by 2030