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BAT is evolving at pace - truly like no other organization.

To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey!

BAT GERMANY IS LOOKING FOR A RETAIL DEVELOPMENT & ACTIVATION MANAGER (m/f/d)

GRADE:                                Management

JOB TITLE:                           Retail Development & Activation Manager (m/f/d)

FUNCTION:                           Consumer Experience

SUB FUNCTION:                  Retail Development & Activation

CITY & COUNTRY:               Hamburg, Germany

ROLE SUMMARY

Reports to

Head of Consumer Experience Germany

Number of Direct Reports

4-6

Core Relationships

Internal

  • Campaign Planning Team
  • D2C Offline Team
  • D2C Online Team
  • CEN Area Category Teams
  • Channel Management Teams
  • Retail Planning Team
  • Field Force

External

  • Creative agency
  • Printing services procurement agency
  • Digital Signage agency

Geographic Scope 

Local

Travel Required

N/A

ACCOUNTABILITIES

  • Being responsible for all consumer facings brand communication (analogue incl. perm tools & digital) & activities in retail
  • Develop and implement innovative activation campaigns to drive product visibility and sales at retail locations on-time-in-full considering budget, commercial targets and quality
  • Foster a collaborative and high-performing team environment, providing guidance and support to team members
  • Collaborate with cross-functional teams (mainly commercial unit stakeholders like customer management, business development and field force and area category teams) to ensure seamless execution of marketing initiatives
  • Active engagement and steering of various agencies
  • Manage budget allocation for POS activations and ensure cost-effective strategies are implemented
  • Monitor and evaluate the performance of POS campaigns, providing insights for continuous improvement
  • Analyze market trends and consumer behavior to optimize POS activations and enhance brand presence
  • Stay updated on industry best practices & emerging trends in POS marketing to drive continuous innovation & success

EXPERIENCE, SKILLS, KNOWLEDGE

The ideal candidate for this role has/is

  • University degree with focus on (strategic) Marketing
  • >3 years’ of relevant working experience in Marketing functions within a multinational FMCG company incl. a strong affinity towards brands and activation
  • good understanding of BAT Brands and Brand Marketing & Trade experience
  • Strong, proven people leadership and stakeholder management capabilities
  • Great communication skills and flexibility, high level of resilience and independency
  • Effective presentation and networking skills combined with the interest and capability to establish new solutions to improve effectiveness and efficiency of ways of working, thereby leveraging technology where relevant
  • Strong analytical thinking and high conceptual capabilities

WE ARE BAT

At BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at BAT.

  • Global Top Employer with 53,000 BAT people across more than 180 markets
  • Brands sold in over 200 markets, made in 44 factories in 42 countries
  • Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations
  • Diversity leader in the Financial Times and International Women’s Day Best Practice winner
  • Seal Award winner – one of 50 most sustainable companies

BELONGING, ACHIEVING, TOGETHER

Collaboration, diversity, and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference!

Apply

BAT is evolving at pace
truly like no other organisation

You’ll paint the picture of
A Better Tomorrow with us

Apply today and you can help us become carbon neutral by 2030