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BAT is evolving at pace - truly like no other organisation.

To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey!


FUNCTION: Trade Marketing

SALARY RANGE: Competitive salary + excellent benefits

LOCATION: Helsinki, Finland


We are establishing a brand new organisation in Finland.  Therefore, we are currently looking for a Junior Activation Executive who wants to join us on this exciting journey. Are you eager to develop yourself and be challenged in a fast-paced environment? Are you passionate about brands and keen to be part of building and implementing a winning strategy? Now is your chance!

You will be joining our newly established Finnish business unit with engaged and highly experienced colleagues who all focus on delivering upon our strategy and objectives to create true value to our Nordic business. We are all dynamic professionals that work in an international environment where the ambitious mindset and focused approach is supported greatly by skilled, diverse individuals.

Common to the whole team is our drive to grow as an organization, grow as individuals, and transform the tobacco industry. Our dedication is founded in a strong team spirit with the belief that we can all deliver outstanding results while still having fun together.

Reports to: Deployment Manager

Geographic Scope: Helsinki, Finland


As Junior Activation Executive you will be involved in all activation activities, supporting the growth of our brands through step-changing activation and be part of a transformational journey. Your key responsibilities will include:

  • Support our Retail Excellence Strategy
    • Support our internal team’s collaboration with Retail Partners and external suppliers to develop, install and maintain optimal In Store Furniture (ISF) solutions to maximize category success.
    • Partner with our Area brand team to develop and deploy brand and trade campaigns according to cycle plans and track KPIs.
  • Support our Entertainment Platform Strategy
    • Event Planning: Conceptualise, plan, and execute engaging events/HORECA partnerships that align with our brand and marketing objectives.
    • Post-Event Analysis: Evaluate the success of each event and provide recommendations for improvement.
    • People Leadership: lead our 121 engagement strategy by recruiting, briefing and following the performance of our external 121 agents that will attend above events.
  • Support our Consumer Leadership model
    • Champion the consumer / shopper, ensuring relevant delivery of brand positioning and marketing mix in market.
    • Support Business Cases as needed to develop the optimal NPI pipeline to maintain and further grow our Category Leadership.
    • Reporting, monitoring of activation and analysis of brands performance within channel in accordance with overall channel reporting and make any required remedial recommendations.
    • Project manage new initiatives intended to build awareness of our portfolio.
    • Contribute to identification and execution of new opportunities to enable growth.


As the ideal candidate you are pro-active, creative, and dynamic, and you are good at setting clear direction and move fast to deliver business results. You possess excellent interpersonal, communication, and collaborative skills, with the ability to work independently as well as being a team-player.

Furthermore, to succeed in the role, you have:

  • A University degree in Marketing, Business or Business Information
  • Experience from FMCG industry
  • Strong analytical, systems and numeracy skills with capability to master complexity
  • Excellent oral and written communication skills in English and/or Finnish
  • Strong communication and planning skills
  • IT skills at advanced level
  • You are bold, curious, and resilient
  • You learn quickly and share learnings
  • You are responsible and think long term and deliver outstanding results


At BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at BAT.

  • Global Top Employer with 53,000 BAT people across more than 180 markets
  • Brands sold in over 200 markets, made in 44 factories in 42 countries
  • Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations
  • Diversity leader in the Financial Times and International Women’s Day Best Practice winner
  • Seal Award winner – one of 50 most sustainable companies


Collaboration, diversity and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference!

If you have any questions, feel free to send an email to: or directly to the recruiter at 


BAT is evolving at pace
truly like no other organisation

You’ll paint the picture of
A Better Tomorrow with us

Apply today and you can help us become carbon neutral by 2030