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BAT is evolving at pace - truly like no other organisation.

To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day.

Come be a part of this journey as BAT Papua New Guinea is seeking to recruit an experienced, dynamic, and passionate individual for the Regional Manager role.

Seniority Level: Experienced Professional

Function: Marketing

Salary Range: To be discussed with shortlisted candidates

Location: Lae, Papua New Guinea

Reporting directly to the Head Of National Field, the role will require the following key accountabilities and qualifications:

  • Responsible for building sustainable partnerships with key customers to drive category growth and protect BAT’s share of the market.
  • Manage in an effective manner Regional budgets that enable optimal utilization of resources and assets.
  • Manage the implementation of regional presence and promotion programs in line with cycle plans and brand objectives and strategies with the optimum use of resources to achieve the highest in-store visibility and sales performance throughout the region.
  • Implement national presence marketing and promotion programs with optimum use of resources and materials to achieve the highest in-store visibility and sales performance for the key strategic brands throughout the area by gaining the active support of the trade.
  • Manage the implementation of business plans for merchandising and promotion in all outlets in order to achieve brand, volume, and share objectives, and targets.
  • Manage financial accounts and assets for the area to ensure that trade marketing resources are secure and used in the most efficient and effective manner possible.
  • To develop and implement local business strategies designed to drive volume, share and profit growth.
  • Lead an efficient and effective area trade marketing and distribution team through on-job training, coaching, motivation and staff development to achieve benchmark trade marketing and distribution representation in respect of both core and added value services.


  • A minimum of 8 years of working experience in a global FMCG or similar dynamic working environment in a leadership role.
  • Preferably, a degree qualified in Business, Economics, HR, or Marketing courses.
  • Experienced in using Microsoft Office tools.
  • Strong business sense and industry expertise.
  • Excellent mentoring, coaching, and people management skills.


  • Delivering in ambiguous & dynamic situations as a part of a global multi-functional team by building partnerships & working diplomatically
  • Drives innovation & knowledge sharing


At BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at BAT.

  • Global Top Employer with 53,000 BAT people across more than 180 markets
  • Brands sold in over 200 markets, made in 44 factories in 42 countries
  • Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations
  • Diversity leader in the Financial Times and International Women’s Day Best Practice winner
  • Seal Award winner – one of 50 most sustainable companies


Collaboration, diversity and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference!

BAT is evolving at pace
truly like no other organisation

You’ll paint the picture of
A Better Tomorrow with us

Apply today and you can help us become carbon neutral by 2030