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BAT is evolving at pace - truly like no other organisation.

To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey!


SENIORITY LEVEL: Mid level management position   

FUNCTION: Marketing

LOCATION: Lahore, Pakistan


Business Analyst will be a key role in driving data driven story telling in BAT. Require both technical knowledge and business awareness, the role is expected to povide consultation, recommendation, and End to End Integrated Solution to cater Functional Leader’s need.

The role will be the conduit of transformative solutions to enable descriptive and diagnostic analytics and actionable insights across value chain in APME.

Key objectives are:

  • Create proactive and effective stakeholder engagement at all levels to maintain good relationships 
    • Platform Management Team (Data Warehouse)
    • Functional COEs
    • Transformation Team
    • APME and Global Users (Not co-located in Pakistan)
  • Innovation Objective: Identify and actively pursue continuous improvement opportunities to increase the overall efficiency and effectiveness of processes

Reports to: Marketing Transformation Team

                Reporting Level: Mid-level reporting


  • This position will be responsible for working with functional leaders define picture of success, business requirements and commercial value. The role will then examine business models/ processes and flows of data and coordinate relevant developer team to produce designs, functional specifications, and test plans for new systems to meet our internal clients’ needs
  • Provide High Level Recommendation, Consultation on End-to-End Integrated solution to Functional Leader’s need along with setting expectation on the end product delivery
  • Capture and document requirements in a structured and effective manner. Build robust SLDC Governance Files and templates for the project
  • Perform diagnostic on existing excel report and translate it to technical requirements
  • Translate business requirements to technical requirement for relevant developer team, coordinate and manage product delivery timelines
  • Coordinate the creation of technical documents to ease and enable effective development i.e. process mapping, user stories, list of scenarios, exceptions
  • Responsible to drive Sprint Planning, Prioritization, Backlog and Capacity Management 
  • Build governance checkpoints and contribute in building Operating Model 
  • Engage with Senior and Cross-functional leaders to build business case for upcoming projects 
  • Develop strong partnerships across the functions. Actively engages with the team and delivers on the lead’s expectation on the business context, scope, and translate into projects and deliverables.
  • Participate in strategy discussions translating into actionable measurement, often work across cross-functional team to deliver across value chain  
  • Effectively manage multiple stringent project timelines in fast paced business environment  
  • End to End Project Management on Product Delivery adopting Agile principles


Experience Required

  • Bachelor’s Degree in relevant discipline, Marketing, Finance, Information Technology or related field.
  • At least 3+ years prior experience within a similar role
  • Excellent written and verbal communication in English
  • 4+ Years’ Experience with Microsoft Products (Excel, PowerBI, PowerAutomate, PowerApps, Excel Macro, PowerQuery)
  • 2+ Years’ Experience in Deploying RPA Projects (UI-Path/Blue Prism/Automation Anywhere)
  • Good understanding of SAP System Knowledge (BPC, BI Hana, ECC)
  • Strong Problem Solving, Continuous Improvement, Resourceful mindset
  • Worked with Datawarehouse infrastructure in MNC setting i.e. Snowflake, Azure Data lake
  • Dynamic and high energy individual with strong business acumen, and exposure in strategy development
  • Strong and structured note-taking skills in structuring documentation, requirements, process mapping
  • Experience in managing 3rd Party Solution Provider (Brief to Delivery)
  • Excellent Project Management and familiarity with Agile Methodologies

Desirable Requirement

  • Developing Experience in both reporting and activity automation would be a plus
  • Good Understanding of Microsoft Azure Environment preferred
  • Exposure to Alteryx, Dataiku, MicroStrategy would be a plus
  • Lean Six Sigma Yellow/ Green Belt
  • Scrum Master Experience/ Agile Coach


At BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at BAT.

  • Global Top Employer with 53,000 BAT people across more than 180 markets
  • Brands sold in over 200 markets, made in 44 factories in 42 countries
  • Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations
  • Diversity leader in the Financial Times and International Women’s Day Best Practice winner
  • Seal Award winner – one of 50 most sustainable companies


Collaboration, diversity and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference!

BAT is evolving at pace
truly like no other organisation

You’ll paint the picture of
A Better Tomorrow with us

Apply today and you can help us become carbon neutral by 2030