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BAT is evolving at pace - truly like no other organization.

To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey!

BAT’S GLOBAL MARKETING TEAMIS LOOKING FOR A CONSUMER INSIGHTS MANAGER FOR THE INNOVATION PIPELINE (PRODUCT FORESIGHTS)

SENIORITY LEVEL: Experienced Professional

FUNCTION: Marketing

SALARY RANGE: Competitive Salary Package + excellent benefits + market leading bonus

LOCATION: Globe House – London, UK

ROLE POSITIONING AND OBJECTIVES

Our journey to achieve our global mission and purpose, “A Better Tomorrow” needs innovative thinkers and creative disruptors. BAT has a clear ambition to lead the transformation of our industry by offering adult consumers a range of potentially reduced risk products in nicotine and beyond. We are investing heavily behind building & embedding an exciting, multi-category and consumer centric mid to long term innovation pipeline.

The Product Foresights function will work in strong partnership with the R&D & Brand Marketing functions to translate consumer opportunities into technical solutions to create a truly-world-class innovation pipeline.

As a Consumer Insights Manager for the Innovation Pipeline, you’ll be responsible for:

  • Generating insights to build a holistic picture of consumer product needs and translating this into commercially viable opportunities in-line with the Brand strategy
  • Working closely with R&D on the development of solutions to ensure they meet the consumer opportunity
  • Acting as the voice of the consumer to drive the business, pipeline & product development

Get inspired by a creative, empowered, diverse and international working culture!

WHAT YOU WILL BE ACCOUNTABLE FOR

  • Manage the identification, design, and deployment of research/insights projects within the insights programmes, ensuring stakeholder alignment and deploying appropriate methodologies in line with operating procedures.
  • Manage research & insights brief creation covering all mix elements, advising on business question/action standard definition & recommending appropriate marketing research design to ensure investment is ‘fit for purpose’.
  • Lead the project interface between internal stakeholders (usually brand marketing and/or R&D), agency, and the end-market(s) to ensure adequate project control and provide transparency and guidance to relevant stakeholders to complete projects OTIF.
  • Proactively generate actionable consumer insights and drive communication of these insights to key stakeholders.
  • Act as a thinking partner to support and challenge product development thinking: deliver commercially sound, consumer centric thinking based on actionable insight to enable brand & platform development leading to competitive advantage and growth.
  • Proactively demonstrate excellence in analytical thinking and information synthesis, including knowledge and use of data platforms, with the aim to provide an evidenced-based point of view.
  • Drive methodological experimentation where appropriate to meet evolving business and insights needs to deliver consumer insight.
  • Share research methodologies best practice and study outcomes across Global Strategy & Foresights and local SP&I to contribute to the continuous evolution of the function.

ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE

Experience Required

  • Experience in consumer research & insights within a blue-chip consumer goods company or a global market research agency or consultancy - ideally with managerial experience.
  • Commercial & International marketing acumen (including digital) with experience in innovation / up-stream strategy.
  • Ideally also experience working with technical R&D functions translating consumer opportunities into sharp technical briefs understands and exploits the necessary interrelationships between R&D & Marketing functions required to be successful in the role.

Technical / Functional / Leadership Skills Required

  • Broad understanding of the influence of macro and micro economic, business, environmental and consumer trends and their relationships.
  • Deeply curious about understanding Consumer behaviour & attitudes and how it relates to Innovation product development
  • Possesses an expert knowledge of marketing and marketing research techniques, their application, and limitations.
  • Highly proficient in analytics. Familiar with generic statistical tools and their application. Structured & organised way of thinking.
  • Demonstrable track record of delivering multi-country marketing research & insights projects that have influenced business or shaped strategy beyond merely market research project management.
  • Committed to time scales & attentive to detail.
  • Proactive, dedicated, and creative. Has the confidence to challenge.
  • Strong interpersonal, communication and influencing skills, comfortable in matrix organisations.
  • Possesses effective communication, briefing and presentation skills.
  • Resilient, flexible, and confident to work in a fast-paced dynamic environment.

Education / Qualifications / Certifications Required

  • Graduate degree in appropriate subject

WE ARE BAT

At BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at BAT.

  • Global Top Employer with 53,000 BAT people across more than 180 markets
  • Brands sold in over 200 markets, made in 44 factories in 42 countries
  • Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations
  • Diversity leader in the Financial Times and International Women’s Day Best Practice winner
  • Seal Award winner – one of 50 most sustainable companies

BELONGING, ACHIEVING, TOGETHER

Collaboration, diversity and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference!

WE ARE BAT

At BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at BAT.

  • Global Top Employer with 53,000 BAT people across more than 180 markets
  • Brands sold in over 200 markets, made in 44 factories in 42 countries
  • Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations
  • Diversity leader in the Financial Times and International Women’s Day Best Practice winner
  • Seal Award winner – one of 50 most sustainable companies

BELONGING, ACHIEVING, TOGETHER

Collaboration, diversity and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference!

BAT is evolving at pace
truly like no other organisation

You’ll paint the picture of
A Better Tomorrow with us

Apply today and you can help us become carbon neutral by 2030