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BAT is evolving at pace - truly like no other organisation.

To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey!



FUNCTION: Executive

CITY & COUNTRY:  Madrid, Spain


Are you a hungry, motivated individual who is focussed on delivering results? BAT Iberia is looking for a new account executive who will be responsible for growing our distribution channels. If you are target driven, have sales and account management experience then this could be the perfect role for you.

What are the key objectives and expectations from this role?  

The key objectives of this role are to:

  1. Open new distribution channels across convenience and forecourts within FMCG
  2. Key Account Management and ownership (price, RTM, promotions, Stock Management, Wholesalers…)
  3. Incentives and sales reporting and tracking.

What is the direct impact of this role on the team or organization?

  1. Deliver new sales with new categories (vapour and modern oral)
  2. Ensure strategic SKUs distribution in different clusters
  3. Provide information and analysis data

Reports to

 Vending Channel Manager

Number of Direct Reports


Core Relationships

Internal Field Force, Trade Support and Brand Activation

External – Suppliers, Operators and Clients

Geographic Scope 

 Iberia: Mainland

Travel Required

YES (5%)


  • New business to secure new clients and FMCG groups
  • Budget control with suppliers and orders management
  • Present in different forums activities, post implementation reviews, tactic plans
  • Ensure data base is update and align company requirements
  • Alignment with other departments as Brand, Trade, Activation, Supply in order to ensure new product launches, migrations or brand code updates
  • Comply and implement activities in accordance with the rules of laws and regulations relating to environmental protection, safety at work and fire protection, and internal EHS standards and procedures BAT group



Experience Required

  • At least 3 years’ experience in a new business and key accounts role 
  • FMCG company that has incorporated a trade channel and account management approach.

Technical / Functional / Leadership Skills Required

  • User knowledge of content editing skills: Word, Excel, PowerPoint, Access, and also CRM: PowerBI, Sales Force
  • Good communication skills.
  • Effective negotiation skills
  • Critical and analytical thinking
  • Problem solving and making things happen
  • Proactive
  • Team working
  • Analytical capacity
  • Pressure management
  • Independent with decision making
  • Strategic vision
  • Responsible
  • Best in class execution

Education / Qualifications / Certifications Required

  • University degree
  • Master's degree will be valued positively
  • Level of English (both oral and written) = B2-C1


  • Work experience during student live
  • Experience in field force in other companies


At BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at BAT.

  • Global Top Employer with 53,000 BAT people across more than 180 markets
  • Brands sold in over 200 markets, made in 44 factories in 42 countries
  • Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations
  • Diversity leader in the Financial Times and International Women’s Day Best Practice winner
  • Seal Award winner – one of 50 most sustainable companies


Collaboration, diversity, and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference!



BAT is evolving at pace
truly like no other organisation

You’ll paint the picture of
A Better Tomorrow with us

Apply today and you can help us become carbon neutral by 2030