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BAT is evolving at pace - truly like no other organisation.

To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey!


FUNCTION: Marketing


The role is responsible for demonstrating BAT’s global position within locally based organised accounts in order to establish outstanding key account management in BAT.

You will be joining our Norwegian business unit with engaged and highly experienced colleagues who all focus on delivering upon our strategy and objectives to create true value to our Nordic business. We are all dynamic professionals that work in an international environment where the ambitious mindset and focused approach is supported greatly by skilled, diverse individuals.

Common to the whole team is our drive to grow as an organization, grow as individuals and transform the tobacco industry. Our dedication is founded in a strong team spirit with the belief that we can all deliver outstanding results while still having fun together.

The position is based in our Oslo office located in Dronning Eufemias gate in the Barcode area close to public transport and with parking.

Take a virtual tour and learn more about our office culture here: Welcome to BAT Norway

Reports to: Key Account Manager

Geographic Scope: Oslo, Norway


As Key Account Executive you will be supporting the growth of our brands through step-changing key account management and be part of a transformational journey.

Your key responsibilities will include:

  • Proactively seek, identify and quantify opportunities to grow our business
  • Analyse historical performance and expected future in order to classify accounts
  • Measure & analyse BAT and competitors’ performance in accounts
  • Analyse BAT demand side and supply side business performance in accounts
  • Own and drive projects linked to overall Business/Customer Profitability
  • Align account plan with company / brand plans
  • Support the implementation of account plans. Directly manage the implementation of account plans for assigned accounts to ensure that volume / profit objectives per account are achieved through the most efficient use of resources
  • Create & maintain reports for all accounts
  • Negotiate BAT to a position of strength in accounts
  • Provide input in identifying and developing future business opportunities with accounts
  • Manage consumer demand issues in accounts’ retail execution for the category
  • Manage supply side issues in accounts
  • Create selling propositions to accounts based on facts extracted from various data sources
  • Maintain Strategic Assortment Overview to continuously ensure portfolio strength
  • Collect and analyse data of accounts
  • Off-take reporting
  • Make analysis and basic negotiations with accounts
  • Control financial documents of each account and ensure that all required docs are aligned with the accounting department
  • Focus on the fostering of value creation as an inherent part of the job
  • Provide input in identifying and developing future business opportunities with accounts based on consumer insights.


  • Do you have the ability to maintain focus on several projects at the same time?
  • Are you able to perform under pressure in a fast-changing environment?
  • Do you have an Entrepreneurial spirit and a “will-do” attitude to drive own projects and take full responsibility of own tasks?


As the ideal candidate you are pro-active, analytical, and structured, and you are good at setting clear direction and move fast to deliver business results. You possess excellent interpersonal, communication and collaborative skills, with the ability to work independently as well as being a team-player.

Furthermore, to succeed in the role, you have:

  • University degree in Marketing, Business or Business Information and minimum 1-3 years of experience in marketing/ category management related functions
  • Experience from FMCG industry
  • Strong analytical, systems and numeracy skills with capability to master complexity
  • Excellent oral and written communication skills in English and Norwegian
  • Strong communication and planning skills
  • IT skills at advanced level
  • You are bold, curious and resilient
  • You learn quickly and share learnings
  • You are responsible and think long term and deliver outstanding results
  • Require driving License. The candidate can expect customer visits.


  • Knowledge of SAP / AC Nielsen / Power BI
  • Advanced Excel Skills


At BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at BAT.

  • Global Top Employer with 53,000 BAT people across more than 180 markets
  • Brands sold in over 200 markets, made in 44 factories in 42 countries
  • Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations
  • Diversity leader in the Financial Times and International Women’s Day Best Practice winner
  • Seal Award winner – one of 50 most sustainable companies


Collaboration, diversity and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference!

If you have any questions, feel free to send an email to:

BAT is evolving at pace
truly like no other organisation

You’ll paint the picture of
A Better Tomorrow with us

Apply today and you can help us become carbon neutral by 2030