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BAT is evolving at pace into a global multi-category business. With products like VELO, VUSE and GLO we are on a mission to decrease the health impact of our industry 
To achieve our ambition, we are looking for colleagues who are ready to Be The Change. Come, join us on this journey!

British American Tobacco UK has an exciting opportunity for a NPI ANALYTICS MANAGER in Southampton

We are looking for a highly analytical and detail-oriented Analyst to join our Global NPI team. The primary focus of this role is to provide Global reports & dashboards, insightful analysis, and support to drive business performance across our diverse organisation. The ideal candidate will possess outstanding Excel, Alteryx, and data manipulation skills, with proficiency in Power BI being highly desirable.

What are the key objectives and expectations from this role? 

Handle ambiguity data and provide the Global reports and dashboards to support management team to understand the data to make critical business decisions. Act as single point of contact between the region and the Global Reporting Team. Support the digital transformation agenda implementation (Power BI, HIVE, etc).

In this role, you’ll pull data from various places, organize, and analyse it while looking for trends, inconsistencies including projection, predictive analysis, and ways to improve the business. You’ll use business intelligence (BI) tools and software to create reports and data visualizations to help communicate the data in a way that everyone can understand.

What is the direct impact of this role on the team or organization?

Global NPI covers 200+ markets 3 Commercial Regions, a diverse range of cultures and volatile operating environments in Europe and Americas. 

Your key responsibilities will include:

  • Design, develop, and maintain dashboards using data visualization tools, sharing and communicating data through reports and presentations to the management team within NPI and across functions.
  • Support data management and analysis through NPI community, act as a focal point for consolidation of internal (NPI) and external (cross functional) information.
  • Provide timely and accurate reporting of NPI performance metrics and other information to key forums (e.g. GS&I, SNOLT, etc) for analysis and effective decision making at Global, Regional, DBRU and Local levels.
  • Consolidate and generate insights into management practices that improve quality of reporting and lead to better decision making or result in significant business benefits.
  • Maintain effective working relationships with a variety of partners across all levels (e.g. Marketing, Product and Operations) to collaborate, align objectives, metrics, and plans, and ensure the effectiveness of the innovation and cycle plan metrics.
  • Where applicable, Implement KPI dashboards to report defined service agreements, including detailed root cause analysis and action plans to improvement performances where necessary.
  • Establish effective working collaborations with other managers in the NPI community to promote a common and integrated way of working for reporting and analysis.
  • Produce the required collateral to ensure effective engagement for the NPI community with all required functions, geographies at all levels within the organisation.
  • Enable decision making with the appropriate analysis, whilst managing the related complexity and pressure within the innovation environment.

Can this be your future role?

  • How experienced are you working in a diverse team? 
  • What data analyst knowledge / experience do you have?
  • What FMCG knowledge / experience do you have?
  • Are you familiar with NPI and/or HIVE? 
  • Do you have any experience of working across function globally? 
  • How good are you at challenging the status quo?
  • What experience do you have handling multiple priorities and deadline deliveries?

What are we looking for?

Experience Required

  • Experience as data analyst or performance analyst or related analysis role and have a clear understanding on the governing principles.
  • Proficiency in Alteryx, Power BI (and/or similar data visualization tools), PowerPoint and Excel are highly desirable.

Technical / Functional / Leadership Skills Required

  • Strong analytical, problem-solving skills, logical process-driven thinking and decision making with attention to detail.
  • Ability to deconstruct complex data issues and convey them in a business relevant format to key business partners and forums with simple and clear messages.
  • Excellent communication skills, both written and verbal, with the ability to present complex information clearly, with the ability to influence key partners at a variety of levels.
  • Strong foundation on Digital Skills, enabling optimisation and automation.
  • Highly numerate/analytical.
  • Ability to work independently and as part of a team in a fast-paced environment.
  • Proactive and results-driven with a strong desire to contribute to business success.
  • Curious and inquisitive, with a passion for using data to drive decision-making.
  • Adaptable and flexible, with the ability to manage multiple priorities and meet deadlines delivery.

Education / Qualifications / Certifications Required

  • University degree (Data scient/analyst related major could be an advantage) 
  • Mastery in advanced data analytics and insights could be an advantage. 

What we offer you?
•    We offer a market leading annual performance bonus (subject to eligibility)
•    Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
•    Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
•    You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
•    We prioritise continuous improvement within a transformative environment, preparing for ongoing changes

WHY JOIN BAT?
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.

At BAT, we champion collaboration, inclusion, and partnership as the bedrock of our values. We wish to foster an environment where every individual can thrive, irrespective of factors such as gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, as well as diverse perspectives and thinking styles. We recognise that our strength lies in embracing talent from all walks of life, empowering us to develop our culture of inclusivity and better achieve our business objectives.


We view career breaks not as obstacles but as opportunities and encourage everyone, without hesitation, to apply. Through our Global Returners program, we provide support to professionals seeking to re-enter the workforce after an extended absence, be it for family care, parental leave, national service, sabbatical, or starting their own venture.
Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.

We take pride in being a Disability Confident Employer. If you need any reasonable adjustments or accommodations to be made during the recruitment process to support you performing at your best, please inform the recruitment partner who will be in touch should your profile be selected for the role you applied for. We are wholeheartedly committed to optimising your prospects of success by making suitable arrangements so that you may showcase your full potential.

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BAT is evolving at pace
truly like no other organisation

You’ll paint the picture of
A Better Tomorrow with us

Apply today and you can help us become carbon neutral by 2030