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Reynolds American is evolving at pace - truly like no other organization.

To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey!

WE ARE LOOKING FOR A Director Planning & Market Prioritization

SENIORITY LEVEL: G36 – Senior Level

FUNCTION: Marketing – Growth Management

LOCATION: Winston-Salem, NC


Reports to

Senior Director Planning & Market Prioritization

Number of Direct Reports


Core Relationships

Internal Growth Management Team, Trade Marketing, Brand Team, Planning, Performance, Insights & Foresights, Finance

External – DBS Monterrey (Data Hub) and Data Science Team

Travel Required

Up to 10%


  • Leading the strategic direction of the business’ growth algorithm across multiple categories to impact growth across all key metrics (volumes, share, NTO and GM etc)
  • Drive performance & investment optimization across categories, brand portfolio, geographic regions, channel & investment levers by:
    • Analyzing and providing diagnostics of our business and portfolio health through deep dives & insights, performance tracking and investment mix review across various key metrics and data sources (volumes, share, NTO and GM etc)
    • Identifying and highlighting risks (competitive intel, regulatory, external impact) and proposing risk mitigation plans
    • Uncovering new opportunities for growth across Reynolds’ investment levers
    • Recommending resource prioritization and the right investment mix by effectively partnering with the respective functional experts to drive interventions, response plans and solutions
    • Understanding the Commercial and Marketing Cycle Planning Process
    • Presenting recommendations and strategy across Senior Stakeholders in the business
  • Development of an investment/marketing mix model design and the delivery, in collaboration with Finance and Data Science, of a data-driven model that drives investment and performance optimization
  • Talent Development of three direct reports and two external DBS (Data Hub) support - Lead team, monitor/coach/evaluate performance, develop and maintain both succession and strategic workforce planning


  • 7+ years of experience in Commercial Strategy, Commercial Finance, Insights, Analytics or Category Growth Management
  • Strong understanding of commercial & category management, channels, portfolio strategy, consumer behavior & insights
  • Sound knowledge of project management principles, and able to manage multiple workstreams across multiple stakeholders
  • Strong problem solving- ability to manage, leverage and analyze data sources, interpret meaningful trends and draw conclusions to deliver actionable business recommendations
  • Ability to synthesize insights into collaborative storytelling and data visualization at a strategic & senior leadership level 
  • Excels in a fast-paced environment while holding self/others accountable
  • Strong verbal and written communication and problem-solving skills to influence and secure cross-functional support
  • BA/BS degree required; Master’s degree preferred


  • Experience in consumer goods strongly preferred
  • Experience in pricing, promotion, sales analytics, commercial finance, and/or category management


At Reynolds American, we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at REYNOLDS AMERICAN.

  • Global Top Employer with 53,000 British American Tobacco employees across more than 180 markets
  • Reynolds American certified as Great Place to Work
  • Brands sold in over 200 markets, made in 44 factories in 42 countries
  • Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations
  • Diversity leader in the Financial Times and International Women’s Day Best Practice winner
  • Seal Award winner – one of 50 most sustainable companies


Have you been on a career break for 18 months or longer? Are you ready to return to your career? If your answers to these questions is yes, we would love to hear from you. Regardless of why you took a break, we value you for all the skills you can bring to the workforce. Reignite your career, work flexibly, be part of a dynamic team and upskill yourself with on-the-job training and development support.

Collaboration, diversity and teamwork underpin everything we do here at Reynolds American. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference!

Benefit Information

The following is a general summary of the competitive compensation and benefit plans we offer:

  • Company vehicle for eligible employees
  • Cell phone allowance for eligible employees
  • 401(k) plan that offers opportunity to save on pre- and post-tax basis up to 50 percent of eligible compensation.
    • Company matches 100 percent of employee pre-tax/Roth (401k) contributions up to six percent
    • Company contributes an additional 3% to 401(k) whether employee participates or not
  • Comprehensive health- and welfare-benefits package (including medical, dental, vision, and prescription drugs)
  • Health Savings Account start-up contribution for employees in the high deductible health plan
  • Flexible spending accounts for both Health Care and Dependent Care allowing employee to use pre-tax dollars to pay for qualified expenses during the calendar year
  • Employee assistance program offering 8 free counseling sessions, per each issue, each calendar year for employees and/or their family members
  • Company paid life insurance of 1x annual base pay ($50,000 minimum)
  • Company paid accidental death or dismemberment coverage of 2x annual base pay ($50,000 minimum) through AD&D insurance
  • Voluntary insurances offered at group rates: employee and dependent life insurance, AD&D insurance, critical illness, accident coverage, disability buy-up, and auto & home insurance
  • Tuition reimbursement and student loan support
  • Foundation Scholarship Program 
  • Confidential personal financial counselling service
  • On-site health clinics and fitness centers at corporate, research and manufacturing locations
  • A matching grants program that enables employees to direct and double their donations to qualifying charitable organizations of their choice
  • Health-care advocacy service
  • Volunteer service opportunities
  • Federal credit union membership through Allegacy Federal Credit Union
  • Extensive training opportunities
  • Paid Leave:
    • Sick and Personal Time (exempt employees may be excused with pay for brief absences; non-exempt employees receive up to 6 days)
    • Vacation (levels Below Senior Director receive 15 pro-rated days during first year of service; Senior Director and Officers receive 25 pro-rated days during first year of service).
    • Holidays (Company recognized and two annual personal holidays to be used at the employee’s discretion)
    • Parental Leave/Reduced Work Schedule
    • Funeral Leave
    • Short-Term Disability Leave
    • Long-Term Disability Leave
    • Jury Duty Leave
    • Military Leave
    • Released Time for Children’s Education
    • Community Outreach Leave
    • Other paid leave benefits, as required by state or local law

Our organization offers a level of challenge, responsibility, and creativity for motivated employees that welcome opportunities for growth. We are also committed to employing a diverse workforce and valuing different perspectives, experiences, and talents to improve the company's potential for optimally achieving its business objectives!

Reynolds American Inc.and its affiliated companies is an Equal Opportunity/ Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status. Only applicants requiring reasonable accommodation for any part of the application and hiring process should contact us directly via email


BAT is evolving at pace
truly like no other organisation

You’ll paint the picture of
A Better Tomorrow with us

Apply today and you can help us become carbon neutral by 2030