Job Details

Reynolds American is evolving at pace - truly like no other organization.

To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey!

WE ARE LOOKING FOR A Sr. Manager Tracking Asset Capabilities

SENIORITY LEVEL: Mid-Senior Level

FUNCTION:  Marketing

LOCATION: Winston Salem, NC

ROLE POSITIONING AND OBJECTIVES

The Insights & Foresights – Senior Manager, Tracking Assets provides strategic and analytical support related to Consumer-based data assets across key stakeholders within Insights & Foresights, Consumer Marketing, Strategy & Planning, Trade Marketing, Revenue Growth Management and Activation organizations.

Supports and Manages Consumer Tracking Assets – leveraging and combining insights across key data assets to drive deep understanding of cross-category consumer dynamics across the nicotine category (Cigarettes, Vapor, Oral products) including trends, brand CDF, brand equity, demographic profiles, brand attitudes, and barriers/drivers to adoption.

Provides significant value by applying a comprehensive understanding of the nicotine industry, business drivers and integration of a ‘consumer-led’ focus to support corporate objectives.

Participates in departmental and cross-functional teams and is sought out by others for support in their consumer insight needs.

Must maintain strong credibility and consistently demonstrate effective leadership, influencing and presentation skills.

Reports to – Director of Tracking Assets

Number of Direct Reports - NA

Core Relationships

Internal –Brand Marketing, RGM, Strategy & Planning, Trade Marketing, Consumer Experience, Finance, LEX

External – GBS Partners, 3rd Party Vendors(Research, Marketing, and Digital/Advertising Agency Partners)

Travel Required - Up to 10%

WHAT YOU WILL BE ACCOUNTABLE FOR

• Supports and evolves Reynolds proprietary brand tracking initiative (TRACK) and Longitudinal consumer panel in alignment with global partners, providing deep understanding of the consumer dynamics within the nicotine/tobacco landscape, identifying KPI’s, dashboards and deep dive analyses to provide business-oriented insights.

• Build analyses and consolidate Consumer Data & Insights across data assets and platforms to provide solutions & recommendations to key stakeholders Identifies and evolves planning to integrate consumer-focused insights more broadly with key stakeholders within the organization
• Be a key contact and Subject Matter Expert for Data Sources (e.g. Track, Harmoni, longitudinal panel, MRI Simmons, etc), analyzing and leveraging the information to feed actionable insights
• Supports internal team and external vendor partners to ensure best-in-class, high quality and accessible consumer landscape and insights based on the TRACK and Longitudinal platforms.
• Identifies and evolves planning to integrate consumer-focused insights more broadly with key stakeholders within the organization.
• Develops key topics for deep dive analyses to support corporate objects, such as…
  • Total Nicotine and category trends, poly-use dynamics, Source of Business (inflows/outflows), consumer pools, brand dynamics (CDF, bottlenecks, equity trends and attribute drivers, segment alignment, price tier (uptrading/downtrading), etc.
• Aligns internal and vendor resources – both syndicated (MRI Simmons, Kantar, IRI, Numerator, etc.) and ad hoc (primary, tracker, online communities, SML) to develop concise, impactful analyses on designated topics
• Develops and implements analyses and reporting activities to drive timely, fit for purpose and actionable business results
• Identifies, analyses and implements comprehensive quarterly deep dives and key monthly updates in required forums
• Identifies new sources or ways to optimize consumer data sources
  • more regional/hyper-local
  • faster/more agile ad hoc
  • easier integration via platforms and/or on-site vendor support
• Drive a culture of collaboration, innovation and positive influence on decision making process
• Effectively communicate results to clients across the organization to facilitate decision making process
• Manages budget requirements for scope of services under responsibilities.

ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE

• 5+ years in consumer market research and/or related field. CPG experience preferred.
• Ability to understand broader business issues and seek resolution
• Ability to manage, leverage and analyze data sources, interpret meaningful trends and draw conclusions to deliver actionable business recommendations.
• Ability to identify business opportunities in Sales and Marketing performance factors to influence execution.
• Ability to manage and deliver to client needs
• Strong leadership and collaboration skills, with ability to work with a broad range of disciplines and cross-functionally
• Strong verbal/written communication, data visualization and presentations skills
• Storytelling capabilities with action-oriented recommendations
• SME in Qualitative & Quantitative Consumer Survey methodologies and analytics
• Vendor management
• Deep understanding of Survey Design, Sampling, Weighting/Balancing, moderator guide development,
• Commercial Tools (Retail Sales Data – IRI/Nielsen, Microstrategy), Word, Excel, PowerPoint, Ad hoc.
• Requires very strong technical skills that includes proficiency in math and statistics
• Bachelors Degree in Market Research, Business or related field preferred

BENEFICIAL

• Previous experience with brand KPI/equity tracking programs and/or longitudinal insights platforms a major plus
• Tableau/Infotools Harmoni/Power BI
• Statistical Software (SPSS/SAS/R)
• Survey programming (Qualtrics/Ask Suzy/self-serve survey programs)

WE ARE REYNOLDS AMERICAN—A member of the BRITISH AMERICAN TOBACCO GROUP

At Reynolds American, we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at REYNOLDS AMERICAN.

• Global Top Employer with 53,000 British American Tobacco employees across more than 180 markets
• Great Place to Work Certified
• Brands sold in over 200 markets, made in 44 factories in 42 countries
• Newly established Tech Hubs building world-class capabilities for innovation in four strategic locations
• Diversity leader in the Financial Times and International Women’s Day Best Practice winner
• Seal Award winner – one of 50 most sustainable companies

BELONGING, ACHIEVING, TOGETHER

Have you been on a career break for 18 months or longer? Are you ready to return to your career? If your answers to these questions is yes, we would love to hear from you. Regardless of why you took a break, we value you for all the skills you can bring to the workforce. Reignite your career, work flexibly, be part of a dynamic team and upskill yourself with on-the-job training and development support.

Collaboration, diversity and teamwork underpin everything we do here at Reynolds American. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference!

SALARY AND BENEFITS OVERVIEW

Benefit Information

The following is a general summary of the competitive compensation and benefit plans we offer:

• 401(k) plan that offers opportunity to save on pre- and post-tax basis up to 50 percent of eligible compensation.
  • Company matches 100 percent of employee pre-tax/Roth (401k) contributions up to six percent
  • Company contributes an additional three percent to 401(k) whether employee participates or not
• Comprehensive health- and welfare-benefits package (including medical, dental, vision, and prescription drugs)
• Health Savings Account start-up contribution for employees who elect the high deductible health plan
• Flexible spending accounts for both Health Care and Dependent Care allowing employee to use pre-tax dollars to pay for qualified expenses during the calendar year
• Employee assistance program offering 8 free counselling sessions, per issue, each calendar year for employees and their dependents
• Company paid life insurance of 1x annual base pay ($50,000 minimum)
• Company paid accidental death or dismemberment insurance of 2x annual base pay ($50,000 minimum)
• Voluntary insurances offered at group rates: employee and dependent life insurance, AD&D insurance, critical illness, accident coverage, disability buy-up, and auto & home insurance
• Tuition reimbursement and student loan support
• Dependent Scholarship Programs
• Free confidential personal financial counselling service
• On-site health centers and 24/7 fitness centers at certain company locations
• A charitable giving matching grants program that enables employees to direct and double their donations to qualifying charitable organizations of their choice
• Health-care concierge service
• Volunteer service opportunities
• Extensive training opportunities
• Company vehicle for eligible employees
• Mobile phone allowance for eligible employees
• Paid Leave:
  • Sick and Personal Time (exempt employees may be excused with pay for brief absences; non-exempt employees receive up to 6 days)
  • Vacation (levels Below Senior Director receive 15 days (pro-rated during first year of service); Senior Director and Officers receive 25 days (pro-rated during first year of service)).
  • Holidays (Nine company recognized and two annual personal holidays to be used at the employee’s discretion)
  • Paid Parental Leave + temporary reduced work schedule opportunity
  • Funeral Leave
  • Short-Term Disability Leave
  • Long-Term Disability Leave
  • Jury Duty Leave
  • Military Leave
  • Released Time for Children’s Education
  • Community Outreach Leave
  • Other paid leave benefits, as required by state or local law

Our organization offers a level of challenge, responsibility, and creativity for motivated employees who want to grow their careers. We are also committed to employing a diverse workforce and valuing different perspectives, experiences, and talents to improve the company's potential for optimally achieving its business objectives!

Reynolds American Inc.and its affiliated companies is an Equal Opportunity/ Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or any other characteristic protected by applicable law. Only applicants requiring reasonable accommodation for any part of the application and hiring process should contact us directly via email atTalentAcquisition@RJRT.com.