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Category Insights Manager - HP

Tokyo, Japan

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Contract Type Permanent
Career Level Experienced Professional
Functions Marketing
Salary Range Competitive salary
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Why Marketing? Overview

Why Marketing?

We are impactful storytellers who push boundaries and find innovative ways to connect and interact with our customers. We sell our brands in more than 150 markets worldwide, many of which are strictly regulated. At the same time, the rise of Smokeless Products means we're operating in a rapidly shifting landscape and its these factors that present the type of challenges we thrive on. We use emerging technologies and complex data to drive innovation. From brand and strategy through e-commerce to trade marketing.

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Why BAT?

At BAT, we’re committed to more than just jobs, we’re dedicated to purposeful careers - It's one of the many reasons we have been named as a Global Top Employer for the eighth consecutive year.

We believe that Leadership shouldn’t be confined to titles. It’s a mindset and through our leading Learning and Development programmes, you’ll continuously develop your skills and experience. With our unwavering support, you’ll work in cross functional teams connecting with industry leaders and expanding your professional network.

Join us at BAT, where purpose meets possibility, and your career story unfolds.

A Better Tomorrow

Building a Smokeless World is no small feat—it’s fueled by the collective efforts of talented individuals, each bringing their unique perspective. This is the most innovative chapter in BAT’s history, and you can help shape it.

Strategy and Purpose Brand and Innovation

Category Insights Manager - HP

Create A Better Tomorrow with BAT Japan

Job Title: Category Insights Manager

Function: Marketing

Location: Tokyo, Japan

We are seeking a highly motivated and experienced Category Insights Manager to join our diverse team in Tokyo. The Category Insights Manager will take on the lead in uncovering Insights & Foresights for consumer, customer and competitor within the Japan New Categories (NC) as we venture into a multi-categories landscape. The role will effectively be key in the determination of key business questions and utilize research & data to produce agile, high value actionable insights.

The Category Insights Manager will furthermore provide critical support in delivering rapid & impactful insights mining & analysis utilising innovative approaches to aid business decision making to drive scale in our brands and protect the heartland base of our portfolio. With a strong focus on understanding the digital behaviour of consumers, this role will drive insights into action through on-going analysis across various digital data sets to augment and expand understanding of key adult nicotine user groups.

Role Responsibilities:

  • Work together with internal collaborators to pinpoint and tackle fundamental business inquiries.

  • Craft and implement qualitative and quantitative research studies, including digital analytics, to understand consumer behavior and market trends.

  • Analyze and integrate data from various sources, such as consumer surveys, sales data, and digital platforms, to generate actionable insights.

  • Manage external research agencies and ensure timely delivery of high-quality outputs.

  • Produce impactful presentations and reports to convey insights and recommendations to customers.

  • Find opportunities to improve research processes, tools, and methodologies.

Qualifications & Requirements:

  • Degree or equivalent experience in Marketing, Business Administration, Social Sciences, Analytics, or related field.

  • 5 years or more prior experience within a similar role – business intelligence / market research / consumer insights / digital analytics.

  • Experienced in leading and conducting wide range of qualitative and quantitative research.

  • Advanced understanding of research methodologies and solid analytic skills including: ability to synthesize information, identify trends, reduce complexity and identify key opportunities.

  • Project management experience and strong capability of leading and prioritising several competing tasks for various collaborators.

  • Proficiency in English & Japanese and/or Korean, possessing strong interpersonal skills.

  • Outstanding storytelling skills with the ability to present information in a simple and compelling format that has practical application.

Desirable Skills & Experiences:

  • Familiar with digital analytics tools such as Adobe Analytics, Google Analytics, Sprinklr (Social Media Listening), Similarweb, Search Analytics tools, PowerBI.

  • Experience in both research agency as well as client side.

  • Experience in Tobacco category.

We are BAT

BAT is committed to our Purpose of crafting A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at BAT.

  • Global Top Employer with 46,000 BAT people across more than 180 markets

  • Brands sold in over 200 markets, made in 44 factories in 42 countries

  • Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations

  • Diversity leader in the Financial Times and International Women’s Day Best Practice winner

BAT is an equal opportunity employer and follows all applicable equal employment opportunity legislation in each jurisdiction in which it operates. 

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Values

At BAT, our values show us the way to bring our purpose to life. Serving as our compass, they navigate every aspect of our path towards A Better Tomorrow™ defining how we innovate, grow, and achieve success while setting high standards for individual achievement and collective progress. Rooted in integrity and collaboration, they empower us as pioneers of change in a world that never stands still ensuring we shape BAT's legacy with confidence and purpose.

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  • Truly inclusive
  • Do the right thing
  • Love for our consumer
  • Passion to win
  • Empowered through trust
  • Stronger together
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Take Control of Your Future with BAT

At BAT, we’re committed to more than just jobs, we’re dedicated to purposeful careers.

We believe that everyone has a place in our organisation. Whether you are seeking mentorship, diversifying your experience through international assignments or embracing innovative work methods, we’re here to propel your career aspirations and unleash your full potential.

We believe in you.
Join us at BAT, where purpose meets possibility, and your career story unfolds.

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“A fast pace and an international environment are what I love about working here. You get the chance to rotate within functions - and I've brought my passion for sustainability to Omni-Channel Deployment where I deliver a seamless consumer experience by ensuring unified deployments across all touchpoints, including E&E, Retail, and Digital platforms.”

Stephanie Toor
Activation Manager, Denmark

Benefits

At our core, we understand your best work happens when you feel fully supported. Our meticulously
designed reward and benefits package are shaped to acknowledge your contributions and to magnify
your impact. As you grow, so do we.

Social Wellbeing

Wellbeing is better when it’s shared. Benefits that foster a sense of community and connection among employees. The more time we make to give back and share what it means to live well with the communities around us, the closer we’ll be to them. We encourage positive social interactions inside and outside BAT, enhance collaboration, and create a supportive work environment where employees feel valued and connected.

Emotional Wellbeing

Balancing work and life to help you recharge and stay resilient. Benefits and initiatives that are designed to bolster our employees' mental health. At BAT we're fostering a culture of to help our employees to better manage life’s pressures and build resilience, no matter what life throws your way.

Physical Wellbeing

Good health is the cornerstone that allows everything else in our lives to align. Benefits that support our employees' physical health, expand coverage where needed it and promote healthy lifestyles, reducing stress and boosting overall energy and productivity.

Financial Wellbeing

Peace of mind is priceless, but it shouldn’t cost the earth. Benefits and initiatives designed to assist you in achieving financial stability and security, empowering you to make well informed financial decisions, alleviate financial stress, and enhance your short and long-term prospects.

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