Welcome to BAT Germany
BAT is a leading, multi-category consumer goods business with the purpose to build A Better Tomorrow™ by reducing the health impact of its business through offering a greater choice of enjoyable and less risky products for adult consumers.
To deliver on our vision of Building a Smokeless World, our aim is to become a predominantly smokeless business – with 50% of our revenue in Non-Combustible products by 2035. We also have an ambitious ESG targets including achieving carbon neutrality by 2030, eliminating unnecessary single-use plastic, and making all packaging reusable, recyclable or compostable by 2025. Aligned with our global values, BAT Germany is at the forefront of delivering change.