Lead manager- Experiential Activation Partnerships

Reynolds American is evolving into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.

To achieve our ambition, we are looking for colleagues who are ready to join us on this journey. Tomorrow can’t wait, let’s shape it together!

The Lead manager, Experiential Activation- Partnerships is responsible for executing the strategy of integrated omnichannel marketing plans that drive consumer engagement while ensuring compliance of our Standard Operating Practices (SOPs). This role will be responsible for supporting and executing the Senior Manager- Partnerships strategy that enhances brand reach, credibility, and consumer experiences.

The Lead manager of Experiential Activation & Partnerships executes the strategic development of brand growth initiatives and experiential marketing strategies. This role plays a critical part ensuring brand strategies turn into impactful consumer experiences. This candidate will need a comprehensive understanding of consumer engagement, regulatory compliance, and partnership marketing, with experience managing activations across retail, digital, experiential, and trade channels.

Your key responsibilities will include:

•  Develop and execute comprehensive 360-degree experiential activation plans, ensuring cohesive integration across digital, social, media, experiential, and trade marketing channels.
• Translate company and brand visions into actionable, equity-building strategies with clear objectives to deliver meaningful experiences for adult nicotine users.
• Collaborate cross-functionally with brand, legal, regulatory, insights & foresight (I&F), and finance teams to ensure all partnerships and activations align with compliance standards and business goals.
• Oversee the development and deployment of assets, ensuring strict adherence to brand guidelines and regulatory frameworks.
• Identify, cultivate, and manage strategic brand partnerships that reflect consumer trends, support brand objectives, and comply with industry regulations.
• Work closely with procurement to negotiate partnership agreements that define value exchange, performance metrics (KPIs), and legal obligations.
• Leverage consumer insights, data analytics, and market intelligence to inform and optimize activation and partnership strategies.
• Monitor and evaluate KPIs to measure the effectiveness and ROI of experiential and partnership initiatives.
• Manage marketing budgets with a focus on cost efficiency and strategic allocation of resources.

What are we looking for?

•  A marketing professional with a degree in Marketing Sports or a related field.
• Minimum of 5 years’ experience in marketing, with a focus on partnership management and strategic execution.
• A self-starter with a strong consumer-centric mindset.
• Proven ability to delegate effectively and manage resources efficiently.
• Strategic thinker with a creative approach and a knack for uncovering competitive insights.
• Innovative leader capable of pioneering new activation models.

WE ARE REYNOLDS AMERICAN—A member of the BRITISH AMERICAN TOBACCO GROUP

At Reynolds American, we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at REYNOLDS AMERICAN.

• Global Top Employer with 53,000 British American Tobacco employees across more than 180 markets
• Great Place to Work Certified
• Brands sold in over 200 markets, made in 44 factories in 42 countries
• Newly established Tech Hubs building world-class capabilities for innovation in four strategic locations
• Diversity leader in the Financial Times and International Women’s Day Best Practice winner
• Seal Award winner – one of 50 most sustainable companies

BELONGING, ACHIEVING, TOGETHER

Have you been on a career break for 18 months or longer? Are you ready to return to your career? If your answers to these questions is yes, we would love to hear from you. Regardless of why you took a break, we value you for all the skills you can bring to the workforce. Reignite your career, work flexibly, be part of a dynamic team and upskill yourself with on-the-job training and development support.

Collaboration, diversity and teamwork underpin everything we do here at Reynolds American. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference!

SALARY AND BENEFITS OVERVIEW

Benefit Information

The following is a general summary of the competitive compensation and benefit plans we offer:

• 401(k) plan that offers opportunity to save on pre- and post-tax basis up to 50 percent of eligible compensation.
  • Company matches 100 percent of employee pre-tax/Roth (401k) contributions up to six percent
  • Company contributes an additional three percent to 401(k) whether employee participates or not
• Comprehensive health- and welfare-benefits package (including medical, dental, vision, and prescription drugs)
• Health Savings Account start-up contribution for employees who elect the high deductible health plan
• Flexible spending accounts for both Health Care and Dependent Care allowing employee to use pre-tax dollars to pay for qualified expenses during the calendar year
• Employee assistance program offering 8 free counselling sessions, per issue, each calendar year for employees and their dependents
• Company paid life insurance of 1x annual base pay ($50,000 minimum)
• Company paid accidental death or dismemberment insurance of 2x annual base pay ($50,000 minimum)
• Voluntary insurances offered at group rates: employee and dependent life insurance, AD&D insurance, critical illness, accident coverage, disability buy-up, and auto & home insurance
• Tuition reimbursement and student loan support
• Dependent Scholarship Programs
• Free confidential personal financial counselling service
• On-site health centers and 24/7 fitness centers at certain company locations
• A charitable giving matching grants program that enables employees to direct and double their donations to qualifying charitable organizations of their choice
• Health-care concierge service
• Volunteer service opportunities
• Extensive training opportunities
• Company vehicle for eligible employees
• Mobile phone allowance for eligible employees
• Paid Leave:
  • Sick and Personal Time (exempt employees may be excused with pay for brief absences; non-exempt employees receive up to 6 days)
  • Vacation (levels Below Senior Director receive 15 days (pro-rated during first year of service); Senior Director and Officers receive 25 days (pro-rated during first year of service)).
  • Holidays (Nine company recognized and two annual personal holidays to be used at the employee’s discretion)
  • Paid Parental Leave + temporary reduced work schedule opportunity
  • Funeral Leave
  • Short-Term Disability Leave
  • Long-Term Disability Leave
  • Jury Duty Leave
  • Military Leave
  • Released Time for Children’s Education
  • Community Outreach Leave
  • Other paid leave benefits, as required by state or local law

• Your journey with us is not limited by boundaries; it is propelled by your aspirations. Join us at Reynolds American and become a part of an environment that thrives on internal advancement, where your career progression is not just a statement – it is a reality, we are eager to build together. Seize the opportunity and own your development; your next chapter starts here.
• You will have access to online learning platforms and personalized growth programs to nurture your leadership skills.
• We prioritize continuous improvement within a transformative environment, preparing for ongoing changes.

Our organization offers a level of challenge, responsibility, and creativity for motivated employees who want to grow their careers. We are also committed to employing a diverse workforce and valuing different perspectives, experiences, and talents to improve the company's potential for optimally achieving its business objectives!

Reynolds American Inc. and its affiliated companies is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or any other status protected by law. Only applicants requiring reasonable accommodation for any part of the application and hiring process should contact us directly via email atTalentAcquisition@RJRT.com.